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The Fader‘s Andy Cohn: ‘Great content first, figure out where it goes second’

With a bimonthly print publication, podcasts and a robust website and online store, The Fader has succeeded as a brand by allowing each of its outlets to have its own style, says Andy Cohn, president and publisher of Fader Media.

“We saw a lot of other music publications trying to become websites and just becoming very busy and very formulaic,” Cohn told Mediabistro for its latest So What Do You Do? interview. “For us, we let our website be the website and let the magazine play to its own strengths, both from a visual — design, photography — and medium- to longer-form journalism standpoint. The approach that we’ve always taken is great content first, and then figure out how and where it goes second. And we’ve always been willing to let our readership play a role in that, because we’re not going to ever be married to one medium.”

For more, read So What Do You Do, Andy Cohn, President and Publisher of The Fader?

Nicholas Braun

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.