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Atoosa On Why She Quit Seventeen: I Was a ‘Kept’ Woman

atoosa_inc_fine.jpgForbes allows Atoosa Rubenstein to briefly turn its Web site into her own personal MySpace page to explain her departure from the cushy confines of Seventeen:

After hearing the joke “the new ‘up’ is ‘flat’” one too many times at my former company, I decided I wasn’t going to keep dancing to the string quartet as the luxury liner sank. We have a new world to colonize and an audience who is going there with or without us. I didn’t need to look further than my long-time mentor Helen Gurley Brown for inspiration. During the sexual revolution Helen told the world that being a single girl had never been hotter. Well, during the digital revolution, I realized the same could be true.

Speaking of brilliant Helen, if she’d have come up with Cosmopolitan today, do you think she’d want to continue to be a salaried employee? Not a chance. She’d be the most widely read blogger in the world. Just food for thought for frustrated Smarties reading this (men or women, for that matter) stuck at big ships struggling to keep up in the revolution. Take a swim if you think you’re strong enough. A small, well-built boat will grow–just ask our friends at YouTube!

Don’t get me wrong: It was nice being a “kept” woman. My corporate sugar daddy gave me a lot of cool things: a car and driver, a clothing allowance and a sick expense account. But I also had to pretend I was excited making love to an old man every night. It eventually became impossible to do over time–especially with all the fun stuff happening right outside our mansion. And remember that, will you? This is a fun time–have fun with your projects. Otherwise, no one will want to play with you.

At least she didn’t use “tribes.”

More here.

  • Atoosa’s Digital Revolution


  • Inside Atoosa’s ‘Tribe’
  • ‘Toos Is Loose: I’m Leaving Seventeen, I’m Not Leaving You
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