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Amanda Ernst

Social Media Week Photos: What’s Your Social Music Currency?

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?uestLove at last night’s SoundCtrl panel

Last night, digital media professional group SoundCtrl hosted a Social Media Week panel that asked the question: What’s your social music currency?

On hand to discuss were Roots drummer ?uestLove, Andrew Katz, senior marketing manager at PepsiCo, and Marisa Bangash, co-founder of Uncensored Interview.

Moderated by media strategist James Andrews, the panel discussed trading social media between artists, corporations and labels and how successful trading can boost popularity and revenue. Social Media Week executive director Toby Daniels and SoundCtrl’s co-founder Jesse Kirshbaum also made an appearance at the panel, which was held at the old Tower Records building in NoHo.

More photos after the jump

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Columbia Awards USA TODAY Reporters Environmental Journalism Award

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An investigative piece into toxic air around America’s schools has garnered a 2009 John B. Oakes Award for two USA TODAY reporters.

The Columbia Graduate School of Journalism announced today that Blake Morrison and Brad Heath will be the recipients of this year’s Oakes Award, which honors excellence in environmental journalism. The award recognizes the reporters’ work on the investigative series “The Smokestack Effect: Toxic Air and America’s Schools” and it’s companion Web site, which allows readers to search for their schools and discover the level of toxic air in its area. The series resulted in the Environmental Protection Agency launching a $2.25 million program to monitor the air quality around schools.

“By yoking the locations of private and pubic schools around the country with an EPA model for tracking toxic chemicals, the reporters identified hundreds of schools where children seemed to be at risk,” the Oakes Award judges’ said. “As a result, the EPA and local environmental agencies began to do what they should have been doing for years: paying attention to the environment in which our children live and learn.”

Second prize has been awarded to The New York Times series “Toxic Waters” written by Charles Duhigg.

The winners will receive their awards and speak on a panel about their work at the Oakes Award luncheon on March 30 at Columbia.

Full release after the jump

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On The Menu: A Foreign Correspondent Writes Fiction

mmm_2-3.gifToday on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed journalist and foreign correspondent Paul Harris.

Harris, the author of a new novel, The Secret Keeper, works at his day job as the U.S. correspondent for the British paper The Observer. Although he now reports from the U.S., he has reported from all over the world, including Africa, which led to the inspiration for his book.

He spoke about his book, which is “the story of a war-torn country and a journalist on a mission: first to report to the world about a horrible war and later to uncover the story behind his former lover’s gruesome post-war murder.”

Learn more about The Secret Keeper here

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Letterman Adds A Female Staff Writer

late show pic.jpgOne upside from the David Letterman extortion/sex scandal: a woman has been added to the late night comedian’s writing team.

The New York Times reports that longtime staff member and writers’ assistant Jill Goodwin has been hired as a staff writer on CBS’ Late Show with David Letterman.

Amid the Letterman scandal that emerged last fall, it became known that the writers’ rooms of late night comedy shows like Letterman’s, as well as those of Jay Leno‘s show and Conan O’Brien‘s Tonight Show, were occupied entirely by men. “At this moment, there are more females serving on the United States Supreme Court than there are writing for Late Show with David Letterman, The Jay Leno Show, and The Tonight Show with Conan O’Brien combined,” former Letterman writer Nell Scovell wrote for Vanity Fair in October. “Out of the 50 or so comedy writers working on these programs, exactly zero are women. It would be funny if it weren’t true.”

There seems to be a dearth of women in comedy writing in general, so the hiring of Goodwin is a huge coup for funny women everywhere. In December, we interviewed Onion editor Joe Randazzo, and he talked to us about why there are no women on his writing staff. “I wish that there were more active funny ladies out there,” he said. “There are more and more as time goes on, and more women do emerge in the comedy world. It’s definitely not true that women are not as funny as men are, but because that is the social perception, maybe women are more tentative. It’s a tough world to break into; everyone is very insecure and people can be tough and mean.”

Read more: Letterman Show Adds Female Staff WriterNew York Times

Related: Former Letterman Writer Reveals Late Night’s Dirty Secret: No Women Writers, So What Do You Do, Joe Randazzo, Editor of The Onion?

Prevention Launches Column With The Doctors

preventionmarch.jpgRodale‘s Prevention magazine is taking its partnership with health talk show The Doctors one step further.

The magazine’s March issue, on newsstands this week, features the first installment of a monthly column featuring The Doctors‘ experts: E.R. physician Dr. Travis Stork, OB/GYN Lisa Masterson, plastic and reconstructive surgeon Dr. Drew Ordon and pediatrician Dr. Jim Sears. The column, called “Ask the Doctors,” will feature answers to real readers’ questions, as well as tips on how to “Live Like a Doc!”

Prevention and The Doctors launched a partnership in September, which included several guest appearances on the show for the magazine’s editor-in-chief, Liz Vaccariello, as well as a promotional program. Last month, the pair launched a search for one person’s inspirational story about adopting a healthier lifestyle, called America’s “Picture of Health.”

In addition to introducing this new column, Prevention‘s March issue is also a record-breaker. The issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history.

Read the full release about “Ask the Doctors” and America’s “Picture of Health” after the jump

Previously: Prevention Sees Ad Pages, Revenue Climb In March

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The FishbowlNY Newsstand: Your Morning Glance

Time Inc. Earnings|USA Weekend President Retires|Steve Forbes|Mags’ Circ Not Up, But Not Down As Much|Eavesdropping At Harper’s

<td style='padding:2px 1px 0px 5px;' colspan='2'Brian Williams
The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Health Care Crisis

All Things D: In reporting its earnings today, Time Warner said that revenues in its Time Inc. magazine division were down, but not as much as they had been in previous quarters.

E&P: Marcia Bullard president of USA Weekend, USA TODAY‘s weekend edition, is retiring at the end of March. She will be replaced by publisher Charles Gabrielson, who will be adding the title of president to his responsibilities.

MarketWatch: Steve Forbes: online revenues won’t replace advertising.

Advertising Age: Like Time Inc.’s earnings, magazines are still reporting declines in circulation, they’re just not as steep as they have been in recent months.

Observer: A Harper’s Magazine exec eavesdropped while his boss was being interviewed by New York Times reporter Stephanie Clifford.

Social Media Experts Meet Up At Mediabistro’s Tweetup

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Mediabistro.com community manager Seamus Condron welcomes party-goers to the Tweetup

As Social Media Week continues in full force in New York, members of media are swarming and gathering in large groups to keep warm and dry and out of the NYC winter slush.

One of last night’s biggest events was hosted by mediabistro.com at Turtle Bay, a social media Tweetup that drew a hefty crowd filled to the brim with social media experts and community managers from media outfits across the city.

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For more photos of the lively crowd, check out the Flickr photostream.

(Photos by Ari Scott)

Lucky Gets Interactive

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Forget iPhone apps, magazines are starting to develop more interactive ways to get readers involved in the content on the page and keep them coming back to the magazine after checking in on their smartphone or computer.

One huge example we saw of this recently was the augmented reality content offered up by Esquire and InStyle at the end of last year. Now shopping magazine Lucky is testing the waters with an interactive application of its own. Starting with its March issue, on newsstands next week, Lucky‘s editorial and advertising pages will feature a Microsoft Tag — a black and white bar code like symbol that, when photographed by a Web-enabled smartphone, will direct a reader to additional content like videos featuring Lucky editors.

The March issue will have six editorial tags among its pages, and Lacoste and Bing ads will have tags that will take readers to the Web.

“At Lucky we don’t believe in using cutting-edge technology just for the point of using it,” editor-in-chief Kim France said in a statement about the new technology. “This one makes so much sense because it is incredibly intuitive and useful for our readers.”

Related: Preview Esquires‘s Augmented Reality

Ombudsman Organization Launches New Site

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The Organization of News Ombudsman has launched a newly redesigned Web site, newsombudsmen.org, which promises to be “hub” for the international organization and “a guidepost for news consumers to make sense of both old and new media.”

Explained the org in a statement today:

“As media are changing, so is the role of the ombudsmen (also known as public editors) and the new Web site promises to be an important source for clarity and neutrality. By compiling media criticism and encouraging public interaction, newsombudsmen.org is a necessary companion for navigating the news.”

Before bloggers and citizen journalists took on the mantle of mainstream media watchdogs, ombudsmen were the ones who kept their publications and journalists in check. Can this new site catch on as a place for Web readers to check in on MSM watchdogs?

Read more: Newsobudsmen.org

Related: NYT Public Editor Tackles Decision To Keep Rohde Kidnapping Quiet

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