Better Homes & Gardens and BrandSpark International are presenting the 3rd annual Best New Product Awards and the 2011 American Shopper Study.
After conducting a study of 50,000 American shoppers, the magazine will award honors to the best-rated products in the categories of food and beverage, health and beauty, and household.
Says Better Homes and Gardens VP/Group Publisher James Carr:
With so many new products introduced every year, women are increasingly looking for trusted new product recommendations. The consumer voted program provides shoppers with peer-to-peer product reviews of the best new products launched and allows marketers to stay on top of what matters most to today’s shoppers.
The results will be shared via the magazine and online at BHG.com.