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Blogging Officially Hits the Big Time

scott-gap.jpgWe’ve mentioned a number of times in the past few months how bloggers and the term blogging seem to be infiltrating the mainstream. The Times used the term “blog” in an above the fold headline. Obama mentioned bloggers in his Berlin speech. And just this week a Talk of the Town item quoted Jezebel. But nothing says success like an ad campaign! Which is what Scott Schuman, also known as The Sartorialist (by far the most interesting fashion site on the web) has landed at the Gap. Who says there’s no money in blogging!

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