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Blogs bore Lowry

In Variety, Brian Lowry argues that the sudden-ish plethora of newspaper blogs- particularly the ones covering the TCA press tour- are ill-conceived and boring:

The difficulty with blogging from events like press tour or the network upfronts isn’t the level of blather about stars and parties. It’s that if blogs are supposed to provide a free-wheeling, unfiltered glimpse into journalists’ psyches, newspaper-sanctioned versions are hard-pressed to honestly convey the mind’s tendency to stray faced with the tedium of wall-to-wall press conferences.

The more pertinent problem, however, is whether anyone in charge has a clear sense for whom such excruciating detail is intended. Because so far, anyway, traditional media’s adventures in the blogosphere apparently give scant thought to how their newfangled toy benefits consumers, confusing extra volume with legitimate value.

And it’s true. I can’t really recommend that anyone wade through the various TCA blogs unless, like me, you get paid to blog about things like the TCA blogs. But I think it’s more a question of implementation than concept. Note to TCA newspaper bloggers: Less is more. Pretend you’re writing for the print edition and have a strict word limit. Shorter! Punchier! Thank you.

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