TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Brand X Hits Streets Tomorrow

brx08151217.jpg

Brand X is the new weekly publication from the LA Times. Editors Dean Kuipers and Deborah Vankin introduce the new rag in a blog post:

So, what is Brand X? It’s trading next-generation ideas on lifestyle, tech, entertainment, food, events, volunteering, style and the outdoors. Brand X is a curated shot of shared intelligence about how we live now and how we want to live tomorrow – the next movements in social networking and the return of the kitchen garden; micro-philanthropy, and the breakthroughs in science and art that are helping Southern Californians evolve and thrive.

The new tabloid will take over the boxes currently occupied by Metromix. Metromix will cease publication, but the website will continue, and will be maintained by Brand X staff.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!