After Jane folded, FishbowlNY reported that ex-EIC Brandon Holley had inked a deal with Yahoo! to run division Yahoo! Lifestyles and, err, “oversee forthcoming launches in other content areas.” That’s how MediaWeek put it, anyhow.
Holley developed a major project launch for Yahoo! that just launched today. The web portal, Yahoo! Shine, is branded as a “smart, dynamic place for women to gather, get info and to connect with each other and the world around them.”
According to Holley:
We women are experiencing something very cool happening in our culture today and Shine plans to be right in the middle of it. We’ve got a woman campaigning for the top job in the country, female bloggers now outnumber men, and we’ve got Tina Fey writing a hit network show, for goodness sakes. We no longer need to stand by passively as the media portrays us as fashion-obsessed diet victims. With the Internet as our megaphone, we can now portray ourselves as funny, opinionated women who are in charge of our incomes, careers, families, and happiness.
And isn’t that all we’ve ever wanted?
Other employees include publisher Amy Iorio, former head of the Microsoft Developer Network, Annette Cardwell, Jessica Ashley (Sassafrass), Charlene Prince Birkeland (Babble, San Francisco Chronicle), Erin Flaherty (another Jane refugee) and Valerie Rains (Blueprint, Real Simple).
Yahoo!’s official press release can be found here.