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Another Variety Hire: Advertising Age’s Brian Steinberg

Is Nikki Finke still sure about those alleged March Variety layoffs? A day after the trade officially unveiled its triumvirate of editors-in-chief comes the news that Brian Steinberg has been enlisted as a senior TV editor.

The announcement is posted on the beta version of the publication’s new website. Too early to tell how close the page is to the upcoming finished product, but we’re not too fond of the headline font for this article.:

Steinberg has covered the media and advertising industries since 1998, most recently serving as television editor at Advertising Age… He’s managed Ad Age’s popular annual chart of TV spot prices for the past five years and is an expert on Super Bowl commercials.

“As one of the most respected reporters in television today, Brian adds depth to Variety’s editorial team and will greatly expand our coverage of marketing and advertising,” said Jay Penske, chairman-CEO of Penske Media Corp., parent company of Variety. “He’ll play a crucial role in the revitalization of Variety online and the relaunch of the weekly print publication starting March 26.”

Steinberg will be based in New York. Prior to joining Ad Age in 2007, he was a columnist for the Wall Street Journal and Dow Jones newswires. First-job workers also please note: he got his start as a news clerk in the New York Times’ DC bureau.

[Photo courtesy: Advertising Age]

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