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Building a Brand: Key to a More Creative Career

Creative-Career-ArticleTransitioning from corporate life to a freelance career that showcases your creativity can be hugely rewarding. But it takes more than setting up shop at home, sending pitches and cranking out articles.

Freelance writers have to remember that being self-employed means they are their own brand. And cultivating a positive reputation through proven results is key to getting noticed in such a crowded field:

Dawn Papandrea, a writer from Staten Island, says that being self-employed means you always have homework, so to speak. “Between deadlines, you need to market yourself and pitch for new assignments to ensure that you have a steady flow of work,” she says. “Sometimes, you’ll be inundated, and other times you’ll be slow. It’s important to manage your time well, and be willing to make up some extra hours if you hope to take some time off. You also need to be diligent about bookkeeping, invoicing and other money matters.”

For more advice, including how to vary your sources of income, read: Making the Leap to a Creative Career.

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