FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Buy Fast Company RIGHT NOW

next-62-quiksilver1.jpg

In the latest issue of Fast Company, our own Tina Dupuy has a funny/weird story about SiteLA, the cool/icky marketing experiment Quicksilver has launched in Silver Lake.

We won’t explain what SiteLA is (Tina did a good enough job of that), but we’ll give you a little taste of some of our favorite lines:

When Quiksilver execs describe SiteLA, my hyperbole meter went to 11. “It’s an alternative to pop culture,” declares Erik Joule, senior VP of merchandise and design, “something with substance.” So it’s areality->marketing campaign? “I don’t see it as a campaign,” says Joshua Katz, director of marketing and communications (and no relation to Matthew Katz). “I see it as a movement that transcends that.”

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!