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Magazines

New Monthly Print Magazine Pays Its Way to 400,000+ Circulation

CaliforniaSundayLogoOn Sunday October 5, more than 400,000 subscribers to the San Francisco Chronicle, Sacramento Bee and Los Angeles Times will find something new within the bundle on their doorstep: The California Sunday Magazine, a startup devised by freelancer Douglas McGray and Federated Media co-founder Chas Ewards.

The monthly, print-side half of the pair’s business model is most intriguing. Not only does it give them instant traction at both the advertiser and circulation-base ends. But if successful, it could prove to be a model of revenue for other grouped regional newspapers. From a piece by Michael Learmonth, global tech editor of the International Business Times:

McGray and Edwards are paying the newspapers for distribution, much like Target would for an ad insert, and targeting 400,000 people who live in affluent neighborhoods. The rate card for the print edition is $40,000 a page; Edwards says the magazine will launch with 10 advertisers, including Google Play, Lexus, Converse, MailChimp and the Ace Hotel.

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Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

Modern Farmer Names Cara Parks Executive Editor

Modern Farmer Media — publisher of Modern Farmer — has named Cara Parks its new executive editor. Parks most recently worked as a freelance journalist, crafting pieces for publications such as The New York Times, The New Republic, Slate, and more. She also worked as an adjunct professor at Columbia’s Graduate School of Journalism.

Previously, Parks served as a deputy editor for Foreign Policy and a world editor for The Huffington Post.

“I am thrilled to have Cara Parks join the Modern Farmer team,” said Ann Marie Gardner, Modern Farmer’s CEO and editor-in-chief, in a statement. “She not only has great ideas, is a brilliant writer, and strong, fast editor, but she comes with immense global experience from digital sites that deal with global issues. Cara is exactly the person to take Modern Farmer to the world and grow our digital and print platforms to a greater audience.”

Dr. Oz The Good Life Adds Five Staffers

Dr. Oz The Good Life has made five hires. Details are below.

  • Lisa Bain has been named executive editor. She comes to the magazine from Women’s Health, where she held the same role since 2009. She previously served as Parenting’s executive editor and senior editor at Glamour.
  • Jaclyn Steinberg joins as design director. Steinberg previously served as Cosmo’s design director. Prior to Cosmo, she worked as deputy art director at People and People Specials.
  • Miranda Van Gelder has been named lifestyle director. She most recently served as senior digital editor of healthy content at FoodNetwork.com.
  • Bruce Perez joins The Good Life as photo director. Perez had served as Redbook’s photo director since 2004.
  • Maria Masters has been named senior editor. Masters most recently served as an associate health editor at Family Circle.

Tracy Everding Joins All You

Tracy Everding is joining All You, where she will serve as creative director. Everding most recently held the same role at Cosmopolitan, where she oversaw a revamp of the magazine. Everding has previously worked with magazines such as Marie Claire, Redbook, Harper’s Bazaar, Everyday with Rachael Ray and HGTV Magazine.

“All You is at a pivotal and exciting moment, now that we’ve expanded our distribution nationally,” said the magazine’s editor, Nina Willdorf, in a statement. “I’m thrilled to be able to collaborate with a talent of Tracy’s caliber as we look to reach new and more women on newsstands every month. Her wealth of experience will be a huge asset as we continue to grow our brand.”

Everding joins All You September 15.

Writer Thoroughly Commits to Matchmaking Service Story

TawkifyLogoWe were not familiar with the gilded matchmaking service Tawkify before reading Maggie Lange‘s fantastic first-person New York magazine narrative.

Lange agreed to give the company’s XY chromosome concierge-ing a whirl, and despite the failure of her chosen mate to identify himself by holding either a copy of the New York Times or New York Times Magazine, the date was headline-worthy. That’s because, to spice things up from the usual Starbucks drill, Lange and the guy went to Tiffany’s on their first date and pretended they were recently engaged!:

E. Jean [Carroll] is selling this Tiffany’s idea. She has given it an impressive title: “The Most Dangerous Date in New York.” It writes its own headline, she seems to indicate. Do I dare to shop dangerously at Tiffany’s with a man I’ve never met?…

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Lena Dunham Makes Like a Statue

The headlines rolling out of the online preview of this weekend’s New York Times Magazine “Culture Issue” cover story by Meghan Daum have been pun-tastic. Perez Hilton thinks the Girls star is “Totally STONED,” while Refinery29 contributor Lauren Le Vine notes that Dunham got “Busted.”

NYTMagSeptember14_Cover

The New York Times has a more civilized way of describing this weekend’s cover. Most of the credit for this one belongs to the publication’s design director:

Jake Silverstein, the magazine’s editor, wanted to evoke classical art. The magazine’s design director, Gail Bichler, suggested turning Dunham into a sculpture, and Joanna Milter, deputy photo editor, had an idea for the artist to take that on: Victoria Diehl, a Spanish photographer who creates haunting hybrids of flesh and stone by melding images of human models and classical marble statues.

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Kate Lanphear Named Editor of Maxim

maxim logo GKate Lanphear — yes, a woman — has been named the new editor-in-chief of Maxim. Lanphear comes to the magazine from T: The New York Times Style Magazine, where she served as style director. Prior to her time at T, Lanphear served as Elle’s style director for four years.

The decision to hire Lanphear to run the most dude bro magazine of all time is interesting, to say the least. According to WWD, during her time at Elle, Lanphear “became a recognizable street style star.” What does that mean for Maxim? Well, we’re not quite sure, since we’re not really clear on what a “street style star” is or does. However! WWD makes it sound important, so perhaps Lanphear is going to try and class the joint up a bit.

This is just the latest noteworthy addition to the glossy since Sardar Biglari purchased it in March. In July, Kevin Martinez left Details to join Maxim as its publisher.

Is Maxim as we know it dead? And what will the new Maxim look like? Keep an eye out for its March issue. That will be the first one under Lanphear’s leadership.

Macworld Folds, Most Staffers Laid Off

Well this is some unfortunate timing. One day after Apple announced two new iPhones and an incredibly ugly watch that no one needs, 9to5 Mac reports that Macworld magazine — which has covered Apple since 1984 — is folding.

Macworld.com will continue on, albeit with a smaller — and seemingly completely new — staff.

Many of Macworld’s veterans tweeted the sad news. Senior VP and editorial director Jason Snell announced he was out after 17 years. Dan Miller, editor of Macworld, said that he would be with the magazine for another month to “assist with the transition” to a digital-only product.

Dan Frakes, a senior editor who was also laid off, maybe put it best when he tweeted “If you’re looking for fantastic writers and editors, there are many available today. I’ve never worked with a more talented group of people.”

Vogue Says it’s Okay to Like Big Butts Now

In what can only be described as an attempt to sound as out-of-touch as possible, Vogue has announced that “We’re officially in the era of the big booty.

The magazine claims that the era began with Kim Kardashian’s groundbreaking idiot tour, Keeping up With The Kardashians, in 2007. ”It made the entire clan famous, of course, but Kardashian’s behind was the real star, and was frequently employed as a plot device,” explained the glossy.

Vogue also insists that Instagram made booty a desirable trait, and even oddly highlights Miley Cyrus — a woman with zero, perhaps even negative booty — as someone pioneering this movement. It would be hilarious if it wasn’t so scarily wrong. Disrespecting the booty is not a laughing matter.

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AllRecipes to Increase Rate Base by 40 Percent

Apparently people enjoy cooking. A lot. AllRecipes, the print spin0ff of Allrecipes.com that was launched last year, is increasing its rate base by 40 percent.

Beginning with the October/November issue, AllRecipes will jump from 650,000 to 900,000. This is the magazine’s second bump. When it launched, its rate base was a mere 500,000.

As you might expect, the AllRecipes team is excited about the news. “Our goal at Allrecipes magazine is to make cooking fun for our 5.4 million readers,” said the glossy’s editor-in-chief, Cheryl Brown, in a statement. “Reader engagement is at an all-time high, and we’re thrilled to offer premium content across the Allrecipes brand in print, digital, broadcast and mobile.”

This just goes to show you that print isn’t dead as along as you’ve got a product that people care about.

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