Land just one assignment for Every Day With Rachael Ray, and you’re well on your way to establishing a relationship with the editors there. Sixty percent of the book is freelance written and editors regularly assign ideas to their trusted stable of writers. A couple of sections are particularly friendly to newbies — just make sure your pitch fits the pub’s lively tone, and soon, your byline could be traveling to the mag’s 1.7 million-plus readers.

Reading the magazine is “like your best friend is helping you cook dinner or helping plan your trip,” explained executive lifestyle editor Sonal Dutt. “So I think what sets us apart from anybody else is that we do have a real person that our reader can relate to, can see on their television and can feel like she’s there with you, guiding you through the process.”

For more info, read How To Pitch: Every Day With Rachael Ray.
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In an EXCLUSIVE Time has obtained a photo of President Obama before his senior prom. Pictured are Kelli Allman (née McCormack), Greg Orme, Obama and Obama’s date, Megan Hughes. Obama’s the black guy.

Not only did Time publish this IMPORTANT photograph, it also posted what Obama wrote in Allman’s yearbook. It reveals a lot about the President; specifically that he was fairly boring. “It has been so nice getting to know you this year,” he wrote. “You are extremely sweet and foxy, I don’t know why Greg would want to spend any time with me at all! You really deserve better than clowns like us; you even laugh at my jokes!”

Well, there you have it. Good luck going through the rest of your day without pondering the IMPORTANCE of the photograph and note.

Bloomberg Businessweek is taking a creative approach to nabbing new readers: It’s calling them out for being deadbeats. The magazine has launched a minisite BBWgetsyouahead.com to get people interested. BBW jokes aside, the site offers digital gift cards — good for 12 free issues of Businessweek — that people can send to Millennials who are underemployed or unemployed and still living with the moms and pops.

There are 42 different gift cards, each with a humorous tagline like “Even Snooki has a job.” The cards and the site are part of a larger ad campaign titled “Bloomberg Businessweek Gets You Ahead.”

Free Businessweek is nice, but it probably won’t help any of those 18 to 34 year olds actually get a job or their own place. But hey, they might as well have a good magazine to peruse while deepening the dent in the living room couch.

Time.com is about to get a makeover, and as part of that, the magazine is hiring. Adweek is reporting that Time, led by Edward Felsenthal, Time.com’s managing editor, is hiring 30 staffers. The new additions are expected to focus on the digital side. ”We want to play in a bigger space and on a bigger scale,” Felsenthal told Adweek. “We play in the general news space very strongly, and we want to play stronger.”

WWD, on the other hand, says that Time is only hiring “around 15 staffers to fill junior and senior positions.” So which one is correct? Well, who really cares. The important thing is that Time is hiring. No need to nitpick.

Meanwhile, details on the new look Time.com are scarce. Adweek notes that it will be mobile friendly and WWD has sources claiming it’s going to look like The Daily Beast. As long as it’s not covered in GIFs, we’ll be happy with whatever.

Dr. Oz, doctor to millions of Americans who believe anything someone famous says, is closer to launching that magazine we first heard about in January. The New York Post reports that Oz and Hearst are in the “final stages,” and if the debut goes as planned, it will be gigantic.

Expected to launch at the end of the year, Oz’s magazine is backed by some big Hearst guns. Jeff Hamill, the publishing house’s executive VP of sales, is chatting up media buyers, and Ellen Levine, Hearst’s editorial director, is overseeing content. Oz’s glossy will also come packing a robust 800,000 rate base, with an expected 350,000 from newsstand sales.

That’s impressive. Almost as impressive as building a career of off flimsy medical advice. Almost.

Launched by music enthusiasts in 1999, The FADER prides itself on giving equal coverage to different genres and has a knack for uncovering up-and-coming artists before they hit the mainstream. And though the editors there tend to favor freelancers who they’ve worked with before, you can get a foot in the door in some of the more freelancer-friendly sections – especially if your pitch has the right hook.

The mag has a determination to highlight breaking artists, emerging trends and seasoned musicians before lightning-quick websites can get their mitts on those stories — an impressive feat considering The FADER‘s writers only do in-person, on-site reporting for features. Artists who got their first mag covers with The FADER include Kanye West, MIA, The Strokes, Drake, Bon Iver, Frank Ocean and more. The magazine also holds the distinction of being the first publication to be distributed as a PDF through iTunes.

For more, read How To Pitch: The FADER.

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Jann Wenner is very satisfied with naming Gus Wenner, his 22-year-old son, the new editor of Rollingstone.com. To quote Elaine, get out.

Below are some quotes from Jann’s interview with Adweek, along with some FishbowlNY analysis. In the talk, Jann explains why he hired his son without mentioning that he hired his son. Nice work.

On Gus’ age:

“He’s worked at Rollingstone.com for the past six or seven months. He’s reporting to people who are really smart. And he’s not doing any reckless things.” Checklist for becoming a top editor of one of the most iconic magazines ever published: 1) Work there for six or seven months. 2) Avoid f*cking up for six or seven months. You’re hired!

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Bonnier Corporation is making moves again. The publishing house has purchased nine motorcycle magazines from Source Interlink Media. In case you didn’t even know there were nine motorcycle magazines, included in the deal are Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider. 

In addition to this purchase, Bonnier is selling some of its brands to Source Interlink. Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorldSURF, TransWorld RIDEbmx and TransWorld Business are all now part of Source Interlink’s portfolio.

In a memo announcing the buy, Dave Freygang, Bonnier’s CEO, wrote that this would be the last major change for the company. Just last week Bonnier bought and then folded Parenting and Babytalk.

Below is the full note from Freygang.

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The David Zinczenko Men’s Fitness era has officially begun. His ideas about what the magazine should look like are available for all to see with the June issue. Here’s a quick analyzation of the new cover. The old one is pictured on the right.

• The new Men’s Fitness cover features two exclamation points, only down one from last month’s cover. Zinczenko — thank god — still believes MELTING YOUR GUT is worth yelling about.
• Men’s Fitness went with Vin Diesel for the revamped issue. Nice choice. He’s a dude’s dude and his biceps are roughly the size of two (manly) watermelons.
• We have to admit, the updated logo does look much better than the old one. Check out that fancy apostrophe! [Editor's note: You're f*ucking right I care about apostrophes.]
• Both covers mentioned SEX once, but Zinczenko wins again if only because May’s headline was the ultra creepy “Get Your Crib Sex Friendly (And Lure Her to Your Lair).” Lure her to your lair? Is this Sex Offender’s Digest or Men’s Fitness?

Over 70 percent of Wired is freelance written, and, once you’ve scored a byline, you’re well on your way to landing more assignments. Senior editor Sarah Fallon urges writers to think of Wired‘s coverage as a continuum: “Science leads to technologies. Technologies spawn businesses and whole industries. Businesses flourish and end up influencing and changing culture,” she said.

Based in San Francisco, Wired has a laid-back but focused West Coast feel and a sensibility that welcomes everyone from the worldly generalist to the Vine junkie. There’s plenty of room for freelancers, too, so long as you’re pitching fresh meat. “We want to cover stories that you wouldn’t find in any other magazine,” Fallon explained. “If you’re going to pitch something mainstream, make sure you have a unique angle.”

For more info, read How To Pitch: Wired.

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