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Magazines

Wired and USC Launch Online Masters Class

Wired_logoWired is teaming up with USC to launch an online Master’s degree in integrated design, business and technology. The goal of the course is to “educate creative thinkers and technologists to better equip them to transform the world of industry and enterprise,” according to a release.

“We’ve been thinking for years about what a university curriculum with WIRED would look like, and now we have a chance to build it with a terrific partner,” said Wired’s editor-in-chief, Scott Dadich, in a statement. “Taking the best from USC and Wired, we can teach discipline and disruption, business fundamentals, and the very latest innovation models from Silicon Valley. This is going to be thrilling.”

Students who sign up for the course will have access to Wired’s headquarters and its editors and writers. The first offering of the degree will come in the 2015/2016 academic year.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now! 

Crain’s 5boros Debut Highlights Pizza, Yoko Ono

The most intriguing aspect of “5Boro Pizza Tour,” one of the articles in this week’s Fall 2014 debut of quarterly print magazine Crain’s 5 Boros, is the author. The piece was written by Thrillist New York editor Andrew Zimmer as part of a special partnership with the new Crain’s consumer lifestyle publication.

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Ditto for “John Lennon Bus Visits 5 Boroughs.” In that case, the Web-only byline belongs to the founder and executive director of the John Lennon Educational Tour Bus, Brian Rothschild.

Overseeing the spinoff, day-to-day, is Crain’s New York Business deputy managing editor Valerie Block. From this week’s launch announcement:

Crain’s 5boros, with an initial circulation of 25,000, will serve as a trail guide for urban explorers eager to discover the city’s new vibrancy. “5boros readers are supremely interested in pursuing their hometown more fully, from the little shop around the corner to the last stop on the subway map,” Crain’s New York Business and 5 Boros editor Glenn Coleman wrote in the premiere issue. “They are New Yorkers who embrace the ever-changing nature of the city’s five boroughs.”

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NY Times Mag Adds Tamar Adler

Despite massive newsroom cuts at the New York Times, the Times Magazine continues to grow as it gears up for a relaunch. Tamar Adler  — author of An Everlasting Meal: Cooking With Economy and Grace and a Vogue contributor — is joining the Times Mag as a contributing writer. Adler will contribute to a food column along with other writers, including Mark Bittman and Sam Sifton.

Adler is the just the latest addition to the Times Mag, as editor Jake Silverstein reshapes it in his vision. The glossy recently added Emily Bazelon and Bill Wasik, and Silverstein has cut some unpopular features while adding new ones.

The revamped Times Mag doesn’t debut until next year, but some changes are already here. Adler’s first column will be available in this week’s issue, along with the new essay feature, “First” (the inaugural edition was written by Mark Leibovich).

Get Ready for Playboy Latino

PlayboyLatinoLogoPlayboy Enterprises and Arbol Publishing are partnering for a new shade of the venerable men’s magazine. Playboy Latino will launch in December as a bi-monthly. From today’s announcement:

Playboy Latino will be published predominantly in Spanish and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.

“We are thrilled to begin publishing Playboy Latino for the fast-growing U.S. Latino and Spanish-speaking market,” said Playboy Latino publisher and editor-in-chief Edgardo Iorio. “The past 30 years have produced a significant shift in the U.S. demographic and a new generation of Spanish speaking consumers has emerged.”

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Joanna Coles Named Editorial Director of Seventeen

Joanna Coles GCosmopolitan’s editor-in-chief Joanna Coles has an additional role at Hearst Magazines — editorial director of Seventeen. Coles has been editor of Cosmo since 2012.

“Like CosmoSeventeen speaks to an audience of millennial women, and while their readers are at very different life stages, they share a love of style and entertainment and value independence and equality,” said Hearst Magazines president David Carey, in a statement. “Both brands enjoy strong advertising support from a similar group of national marketers across a range of categories as well.”

Ann Shoket, who had served as Seventeen’s editor-in-chief for the past seven years, is stepping down to “persue other media projects,” according to Hearst. She will also remain a consultant at the company.

A new editor-in-chief for Seventeen will be named soon.

Latest The New Yorker Cover is a Gif

“Rainy Day,” an illustration by Christoph Niemann — is The New Yorker’s first ever animated cover. Of course it’s not animated in real life, but the raindrops do move when viewing the cover online.

We’re telling you this now so you’ll have adequate time to figure out how to explain gifs to your grandparents. Please, if nothing else, make sure they know to pronounce it with a hard “g,” like “gift.”

People Dominates MPA’s New Brand Audience Report

People magazine officially dominated the MPA’s new metric Media 360°, which seeks to quantify how much consumers desire a specific glossy’s content across multiple platforms. People’s total score was 71,395. The next closest magazine was Better Homes and Gardens, with 47,871.

The MPA launched Media 360° because the previous way of measuring a magazine’s success — via circulation and/or ad pages — was extremely dated.

“With Magazine Media 360, we finally have a comprehensive accounting of consumer demand for our brands, an imperative for the industry since, with the growth of new, rapidly evolving digital platforms, consumer demand is today’s media currency,” said the MPA’s CEO and president, Mary Berner, in a statement. “In fact, given the success of many magazine brands on those new platforms, continuing to rely on print circulation and ad paging counts in isolation to determine demand for magazine media would be like measuring the viewership of the Super Bowl exclusively based on the people who watched it in the stadium.”

Rounding out the Media 360° top five was Time (with 44,288), Allrecipes (40,338) and National Geographic (38,947).

Bill Gates is (Once Again) Forbes’ Richest Person in America

unnamedForbes has released its annual Richest Americans list, and for the 21st straight time, Bill Gates claims the number one spot with a net worth of $81 billion. Gates is followed by a bunch of other obscenely wealthy old white dudes (Warren Buffett, $67 billion; Larry Ellison, $50 billion; David and Charles Koch, $42 billion each).

There are some women on the Forbes 400 list — 47, to be exact. That’s down from 48 last year. The youngest woman on the list is Elizabeth Holmes (#110), founder of the medical technology company Theranos. The youngest male is Mark Zuckerberg (#11).

If you’re in the mood to applaud the .03 percent, check out the entire list.

The Origins of a Feminist Food Quarterly

Cosmopolitan senior political writer Jill Filipovic recently sat down with the principals responsible for new food and culture quarterly Render: founder and creative director Gabi de Leon; executive director Danielle Knott; and editor-in-chief Lisa Knisely.

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De Leon, who is based in the rising food mecca of Portland, Oregon, kicked off the conversation with some candid, personal information about the spark for the publication:

Render is the product of my four years spent confronting my disordered eating while attending Pacific Northwest College of Art (PNCA). I developed anorexia in my first semester and recovered before my second semester, but that didn’t mean that I was “better” or that I was eating like ‘normal.’”

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Consumer Reports Gets an Overhaul

Consumer Reports will debut a new look — both outside and inside — with its November issue. Gone are the cluttered covers of the past. The revamped Reports features a clean cover that tackles a singular topic, and it’s a big improvement.

Inside the magazine, editor-in-chief Ellen Kampinsky and VP/general manager Brent Diamond have added some interesting features. Your Advocate, found in the front of the book, features a Q&A with an exec from a major brand (GM’s Mary Barra kicks things off); a section that answers a reader’s specific question; a feature that dispenses insider tips from various industry experts; and plenty more.

The updated Reports was based on more than a year of research, but Kampinksy cautions that it’s not a finished product. She also eases readers’ concerns about the glossy changing too much.

“The November issue is the start of a new conversation with our readers. Based on the feedback we get from them, we’ll be making more changes in the coming months,” said Kampinsky. “We’ll remain unbiased and unbought. And we promise never, ever to put the Kardashians on the cover.”

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