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Magazines

Vogue KimYe Cover Selling Well

The April issue of Vogue — featuring Kim Kardashian and Kanye West in what appeared to be a David’s Bridal ad on the cover — is selling quite well. According to The New York Post, the issue is on pace to sell between 300,000 and 400,000 copies.

While those aren’t record-setting numbers, they’re not bad either. For some context, the March 2013 issue of Vogue, with Beyoncé on the cover, sold 355,000 copies. The April issue, with Michelle Obama gracing the front, sold a little under 300,000.

That’s some good company, especially considering all the hate the cover received from various “celebrities,” who should probably check themselves. We’re looking at you, Sarah Michelle Gellar. When your career peaks with a TV show about teenage vampire hunters who call themselves the “Scooby Gang,” you don’t get to make fun of anybody.

What AARP The Magazine is Looking for in a Personal Essay

Personal-Essay-Market-Personal essays allow writers to share some of the intimate details of their life with the world, and this can be a cathartic and rewarding experience. It can also be quite lucrative, if you pitch to the right pubs.

In Part I of our newly updated Personal Essay Markets series, we’ve compiled a diverse list of 15 markets that are eager for first-person material from freelancers. Editors from each pub told us exactly they’re looking for. Here’s a sneak peek:

AARP The Magazine
The crucial ingredient in essays for AARP is that they must offer fresh insight into an aspect of life after 50. Style and emotional heft are also important.
Length: 1,200-1,500 words
Pay: $2 a word
Assigning editors: Margaret Guroff or David Dudley, FirstInitialLastName@AARP.org
Guroff’s advice: ”Originality is key. Certain life events, such as caring for a parent with Alzheimer’s disease, inspire many more great essays than we could ever hope to publish. We’re looking for the compelling reads and universal truths in unusual, extreme or common-but-little-discussed life experiences.”

To get similar info on publications like BUST, Elle and American Baby, read: Personal Essay Markets, Part I.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Miley Cyrus Graces Cover of Two Hearst Titles

Everyone loves Miley Cyrus. At least in the women’s magazine world. That appreciation has led two Hearst titles — Elle and Seventeen — to go with Cyrus centric covers for their May issues.

This isn’t that groundbreaking. After all, Cyrus moves magazines (Cosmo’s March 2013 cover featuring the tongue wagging singer sold over one million copies). However, there is a bit of drama. According to WWD, Elle’s cover is Miley approved, while Seventeen’s is not.

The reason Cyrus denied Seventeen is simple: She’s trying to create an image of herself as a respectable and sophisticated adult pop star. This is why Cyrus does things like post a video of herself fake beating up someone portraying Avril Lavigne, with a caption that eloquently explains, “F*ck dat Canadian bitch Avril Lavigne.” It’s all part of the plan.

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LPGA Stars Score Paulina Gretzky Golf Digest Cover as a Bogey

The folks at Golf Digest insist that putting a celebrity like Paulina Gretzky on the cover is nothing new. In fact, just a few months ago, Kate Upton was fronting the December 2013 issue alongside Arnold Palmer.

PaulinaGretzkyolfDigest

But via New York Times sportswriter Karen Crouse, several LPGA stars have expressed their disappointment with this latest example of media-business-as-usual:

“It’s frustrating for female golfers,” said two-time Major winner Stacy Lewis. “It’s kind of the state of where we’ve always been. We don’t get respect for being the golfers that we are. Obviously, Golf Digest is trying to sell magazines. But at the same time you’d like to see a little respect for the women’s game…”

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University Professor Angered by Time Magazine Washington Mudslide Coverage

DrHarvardAyersAmong those still subscribing to the print edition of Time is Dr. Harvard Ayers (pictured), professor emeritus of anthropology at Appalachian State University. And apparently, he was none too thrilled with the publication’s coverage of the horrific mudslide in Oslo, WA.

From a blog post by local resident, writer-photographer Subhankar Banerjee:

[In the email to me], Ayers writes: ‘It made me visibly angry to read Time magazine’s coverage of the Washington landslide in this week’s magazine. All Nature, no mention of Homo Sapiens’ responsibility (logging and climate change as we know).’

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Earn $1 a Word at Culture and Foodie Mag Saveur

saveur-articleAlthough Saveur is a foodie pub with plenty of competition (names like Bon Appétit, Food & Wine and Every Day with Rachael Ray come to mind), the mag distinguishes itself with its varied content, authentic storytelling and literary writing.

The pub is 70 percent freelance written (50 percent for its online counterpart), and because of the small number of staff writers, editors are eager to recruit quality freelancers who can stick around for the long haul:

“Once we’re working with somebody, if we’ve had a good experience with them, we’re happy to have them continue to pitch us and we will even start reaching out to them,” [said executive editor Betsy Andrews]. More seasoned freelancers can score features ranging from 1,200 to 2,000 words. Biographies as well as the wine and cellar sections (500 to 1,300 words) are also within freelance reach.

To hear more about the mag, including editors’ contact details, read: How To Pitch: Saveur.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

High Times Rides the Legalization Wave

High Times is enjoying the buzz of marijuana legalization. Thanks to the country slowly realizing that getting blunted is no worse than getting drunk, High Times’ circulation and advertising have both dramatically increased.

It’s not just the magazine that’s enjoying the legal smoking. The glossy’s website, which used to get under a million visitors, is now getting three million. High Times’ yearly Cannabis Cup is also expected to be bigger than ever. About 30,000 tickets have already been sold for the event held (of course) April 20.

As a High Times shareholder explained to The New York Post, ”Everything has exploded.”

Imagine how the snack industry feels.

Johnny Depp Graces Cover of Interview

Johnny Depp is Interview’s latest cover star. It’s a nice get for Keith Pollock, the magazine’s relatively new editor-in-chief.

Inside the issue, Iggy Pop poses questions to the 50-year-old actor and we discover that both men enjoyed drinking Boone’s Farm back in the day. Somehow that makes us respect them a bit more.

Interview used Bruce Weber to shoot the cover, which features Depp holding a teddy bear. What are the odds the stuffed animal is Depp’s? We say fairly high.

Cosmopolitan EIC: We ‘Cannot Win’ the Photoshop Game

Adweek has posted video from its recent event “A Candid Conversation With Five Women Leaders of Advertising and Media.” Among the clips is this fascinating snippet from Cosmopolitan EIC Joanna Coles.

Coles recalls that when she was at Marie Claire, no one believed her when the magazine ran a cover and photo spread of Jessica Simpson with no make-up or retouching. “They accused us of lying,” she said. “The one time we did it [no retouching], no one believed us.”

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Magazine Launches on Upswing

magazine stack GMagazines are alive and well, and the first few months of the year prove it. According to The New York Post, there were 45 magazines launched in the first quarter of this year, up from 27 a year ago.

Some of those debuts have been heavyweights — like Dr. Oz’s The Good Life, Capital New York and Branché, the popup title from Marie Claire — while some have been lightweights, such as the return of Sesame Street Magazine, which had folded in 2008.

“I was shocked when I put this together and saw the number [of launches],” MediaFinder’s president, Trish Hagood, told Crain’s New York. “So many of them are really solid publications.”

Newsweek also re-launched during the first quarter of this year, but uh, well… We think enough has been said about how that went.

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