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IBT Media Claims Newsweek is Profitable

IBT Media has announced that Newsweek is — for the first time in years — profitable. When IBT bought Newsweek last year, the company said it would relaunch the print edition as a “premium product.” At the time we laughed at this idea, but apparently the plan worked.

The company said that advertising now makes up a third of Newsweek’s overall revenue. And speaking of revenue, it’s up a whopping 400 percent over the last year.

Of course we don’t know how profitable the glossy is, and remember, this is all happening with a drastically reduced staff. Newsweek used to employ hundreds; it now has a total of 50.

But hey, we should applaud IBT Media. Zombie Newsweek’s first issue was pretty embarrassing for them, but they’ve seemed to turn things around.

Rolling Stone Adds Two

Rolling-Stone-LOGO-2Rolling Stone has named Mark Oltarsh associate publisher and Kerri Bergman as head of marketing. Both will report to Michael Provus, the glossy’s publisher.

Oltarsh was most recntly the founder and CEO of TrafficJam, a data management platform. Prior to that, Oltarsh was Thrillist’s chief revenue officer.

Bergman most recently served as Billboard’s executive director of marketing. She had been with the company since 2008.

“As we continue to evolve the Rolling Stone brand, these key hires will help shape the future of our business,” said Provus, in a statement. “I couldn’t be more excited to add Mark and Kerri’s collective talent and experience to the team.”

EatingWell to Increase Rate Base

largeMeredith’s EatingWell is making big plans for 2015. The glossy will increase its rate base twice — first from 750,000 to 850,000 with the January issue; then to one million with the July/August issue.

The jump to one million means that Meredith will have increased EatingWell’s subscriptions by 200 percent since acquiring it in 2011. EatingWell’s publisher, Deirdre Finnegan, was obviously happy with the title’s direction.

“We know that consumers are gravitating to the brand for delicious and easy recipes, nutritional advice and wellness information,” she said, in a statement. “We are extremely pleased and proud they are turning to EatingWell – the pioneer in the healthy food space for over 20 years – as their primary source for trusted and engaging content.”

Jennifer Lawrence Talks Nude Photos with Vanity Fair

Jennifer Lawrence is Vanity Fair’s November cover star, and during her interview with the magazine, she opened up about the nude photos of her that were spread across the web by hackers.

In short — she’s more shocked that we live in a world where this type of thing happens than angry that someone took her photos.

“It is not a scandal,” Lawrence told VF. “It is a sex crime. It is a sexual violation. It’s disgusting. The law needs to be changed, and we need to change. That’s why these Web sites are responsible. Just the fact that somebody can be sexually exploited and violated, and the first thought that crosses somebody’s mind is to make a profit from it. It’s so beyond me. I just can’t imagine being that detached from humanity. I can’t imagine being that thoughtless and careless and so empty inside.”

VF’s November issue hits newsstands October 9.

Men’s Health Deletes Article After Online Backlash

The editors at Men’s Health just figured out last night that women can enjoy sports. It’s true! The glossy published a piece titled “The Secret to Talking Sports with Any Woman” which basically said women can’t possibly like sports like men do. Why? Because they’re silly women! Do you really need more of an explanation than that?

The inevitable online backlash was so swift and brutally accurate Men’s Health deleted the piece.

Here’s the entire idiotic article:

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Jeffries Blackerby Joins Travel + Leisure

Jeffries Blackerby is joining Travel + Leisure as its executive editor. He comes to T+L from Condé Nast Traveler, where he served as deputy editor since last November.

Prior to joining Traveler, Blackerby was a digital editor at Vogue. He previously worked at T: The New York Times Style Magazine.

“Jeffries is an editor of uncommon talent with deep knowledge about travel and lifestyle and expertise in the changing needs of modern media brands,” said T+L’s editor, Nathan Lump, in a statement. “His fluency in the diverse range of content we create for our discerning audience across print and digital will be a tremendous asset to T+L. I’m thrilled to welcome him.”

Blackerby’s appointment is effective October 6.

Entertainment Weekly Adds Three

Entertainment Weekly has added three staffers. Details are below.

  • Jason Sheeler joins EW as features editor. Sheeler comes to the magazine from Glamour, where he served as a senior editor. Prior to his time at Glamour, he was a contributing writer at Texas Monthly.
  • Stephanie Schomer has been named senior editor. She joins EW from Architectural Digest where she served as staff editor.
  • Molly Simms joins as a staff editor, music. She comes to the glossy from Bust, where she was a senior editor.

Mulling That Taylor Swift Mullet

Not everyone has gone down the mullet road for their critique of the Taylor Swift November 2014 cover of British Vogue, which hits iPads tomorrow and newsstands Monday. But FishbowlNY so appreciates those who have.


A commenter over at Refinery 29 points out that the above isn’t really a mullet but rather just gelled bangs. Luckily, that didn’t stop the good folks at a site that rhymes with the title of Swift’s upcoming October 27 album from putting together a mullet slide show in the singer’s retro-look honor. The young superstar may not appreciate being roped in with Mel Gibson; on the other hand, references to people like Joan Jett is probably just what she was aiming for.

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Ebony Adds Aliya King

Ebony has named Aliya King its new entertainment editor. King was formerly a senior content producer for Vibe and

King has previously worked for publications such as The Source, Upscale and Giant. Her work has appeared in NylonKingMsUs WeeklyTeen PeopleSeventeenLatinaEssence and more.

“I have followed Aliya’s work for years, and I think she’s an amazing writer,” said Ebony‘s editor-in-chief, Mitzi Miller, in a statement. “I am excited to have the opportunity to work with her at Ebony as we continue to grow the brand and legacy of this iconic magazine.”

King’s appointment is effective immediately.

Wired and USC Launch Online Masters Class

Wired_logoWired is teaming up with USC to launch an online Master’s degree in integrated design, business and technology. The goal of the course is to “educate creative thinkers and technologists to better equip them to transform the world of industry and enterprise,” according to a release.

“We’ve been thinking for years about what a university curriculum with WIRED would look like, and now we have a chance to build it with a terrific partner,” said Wired’s editor-in-chief, Scott Dadich, in a statement. “Taking the best from USC and Wired, we can teach discipline and disruption, business fundamentals, and the very latest innovation models from Silicon Valley. This is going to be thrilling.”

Students who sign up for the course will have access to Wired’s headquarters and its editors and writers. The first offering of the degree will come in the 2015/2016 academic year.