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Magazines

LeBron James Announces Cleveland Return Via Sports Illustrated

This is what you call one hell of a get. Everyone in the sporting world — and many others outside of it — was awaiting word on where LeBron James would play next season, and Sports Illustrated got the scoop.

In an article by James (as told to SI’s Lee Jenkins), James explained his reasons for returning to Cleveland to play for the Cavs:

It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I’m their son. Their passion can be overwhelming. But it drives me. I want to give them hope when I can. I want to inspire them when I can. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now.

You can bet this essay is going to break some of SI’s page view records.

Congrats to everyone at the magazine. You should all get to call it a day.

Marcy Bloom on How She Became Condé Nast’s Youngest Publisher

Marcy-Bloom-ArticleMarcy Bloom is a publishing veteran, having worked at numerous glossies like Self, GQ, Teen People and Lucky. After taking a year off to volunteer abroad, Bloom hit the ground running with her current gig as senior vice president and group publisher of Modern Luxury.

In our latest So What Do You Do column, Bloom talks with Mediabistro managing editor Valerie Berrios about the changing landscape of modern advertising and how she became Condé Nast’s youngest publisher while at Lucky:

One [reason was] putting a lot of pressure on myself. [Having] a lot of amazing mentors, and quite frankly, Condé was such a great experience for me. We loved what we were doing at GQ. I learned a ton from the brand and my bosses there. And when you’re loving what you’re doing it’s easy to grow and work hard, and so with a lot of support from my management and the corporate management — they really put me [in that position at Lucky]. I think if you work hard and your intentions are great and you know what you’re looking to accomplish, people respond.

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Royal Baby Prince George Lands Vanity Fair Cover

Prince George hasn’t even celebrated his first birthday yet, but he’s already snagged his first Vanity Fair cover. This is quite an achievement, because it’s not like VF has an unnatural obsession with the British monarchy.

The cover promises “exclusive” articles inside, such as “How the future king spent year one.” We don’t have the exclusive access VF does, but have a rough idea what George was doing: eating, crying, sleeping, shitting and peeing. That’s it. We’re sure the piece is riveting though.

The New Yorker to Launch New Paywall

Beginning July 21, The New Yorker’s content — dating back to 2007 — will be available for all to read online. We suggest you take advantage of this, because in three months, the glossy is closing everything back up; sealed behind a new, metered paywall.

The New York Times reports that the motivation behind opening up newyorker.com was to find out how readers interacted with the site, and then use that data to construct the revamped paywall. The magazine also hopes to add subscribers via the promotion.

We’re excited about this idea, because in the past, it was almost pointless to go to The New Yorker’s site unless you were a subscriber. You never really knew which articles would be available to non-subscribers, and the selection was always minimal.

David Remnick, the magazine’s editor, admitted as much. He told the Times that their method for selecting magazine content that was available online was “awkward” and had “long since outlived its conception.”

ESPN The Magazine ‘Body Issue’ Features Six Covers

ESPN The Magazine has unveiled its annual Body Issue, which features lots of mostly naked pro athletes with bodies that will make you hate yours. Aside from Prince Fielder. There’s a good chance his body won’t invoke your jealousy.

The following athletes are featured on six different covers: Michael Phelps, Venus Williams, Marshawn Lynch, Prince Fielder, Jamie Anderson and Serge Ibaka.

This year’s collection of exceptional athletes and stunning photography showcases an array of sports and body types,” said Chad Millman, ESPN’s editor-in-chief, in a statement. “It inhabits our mission to pay tribute to these athletes’ bodies and all they are capable of.”

ESPN’s Body Issue hits newsstands July 11.

Time Out New York Responds to Biggest Fan

This is Diane, Time Out New York’s biggest fan. You might enjoy TONY, but Diane cannot be without it. As you can see from her poster board, she was angry because a “dung head” postal employee had (allegedly!) been stealing her magazine.

To TONY’s credit, it heard Diane’s pleas, and responded by hand-delivering her a copy of its latest issue. Well done, America.

New Maxim Owner Makes Changes

Sardar Biglari has only owned Maxim for a little over four months, but he has already made sweeping changes at the magazine. According to The New York Post, president Ben Madden; editor-in-chief Dan Bova; senior VP of digital Bill Shaw; and associate publisher of integrated sales Sean Flanagan have all been cut.

When Biglari purchased the magazine from Alpha Media, he proclaimed that he would be “enthusiastically” revitalizing the brand. We guess those staffers didn’t have the proper level of zeal.

No word on exactly what the future holds for Maxim, but Biglari — a guy who owns the restaurant chains Steak N Shake and Western Sizzlin — did tell the Post that he wanted to make the glossy more upscale. That should be… Interesting.

Correction (7/9):
Madden and Bova both resigned after Biglari bought Maxim in February.

Carol Loomis to Retire from Fortune

loomisCarol Loomis, the legendary business journalist who has worked for Fortune for more than 60 years, has decided to call it quits. Loomis, who has most recently served as an editor-at-large, will (of course) continue to sporadically contribute content to the magazine.

“I have had the privilege of working with Carol for nearly 30 years,” wrote Fortune’s managing editor, Andy Serwer. “Her contributions to Fortune, to journalism, and to business are immense and incalculable. Her retiring from Fortune is the end of an era for all of us.”

“When people ask you why I am retiring and ‘age 85′ does not satisfy them, please suggest that they have the wrong question,” Loomis said, in a note to staffers. “The right one is, ‘Why did Carol work so long?’” She then quoted a paragraph from her 2005 memoir to answer the latter question:

To have had an absorbing, worthwhile job, carried out in the company of talented, likable people bent on creating the best product possible, in a collegial environment that many a person who has come from another journalistic organization finds amazing—all that is not the average working experience. And that’s why I’m still here. This is a hard place to leave.

 

TV Guide to Shrink Size

TVGUIDE-logo111910In just a few months, the TV Guide that so thoroughly pleased Frank Costanza will be back. According to The New York Post, TV Guide is undergoing a massive revamp and returning to its roots as a smaller, pocket-sized publication.

Throughout most of its existence Guide was a digest-sized title, but in 2005, former owners Gemstar International launched a redesign to make Guide the same size as the typical glossy.

The new (old) version, which debuts August 11, will be 7″ by 10″, down from 7 ³/₈ by 10 ¹/₂ inches. Guide is also replacing 14 pages of listings with photos and articles as part of the revamp.

Leading the redesign charge are Doug BrodGuide’s new editor-in-chief, and Michael Schneider, its new executive editor. Both were named to these roles last week.

Gotham Magazine Sitting Pretty with David Muir Interview

Lucky? Genius? Both? That’s one way the question can be posed today about Gotham magazine‘s editorial powers-that-be.

Tomorrow, two days after David Muir was announced as Diane Sawyer‘s successor, the publication’s Summer Issue will arrive at newsstands with a long-lead Muir interview. Sawyer would have been well-timed in this context. But Muir, sub-headlined ‘Ratings Magnet’ and ‘What’s His Next Move?’ That’s out of the editorial-calendar park.

DavidMuirGothamPrintHeadline

For the print version of the article by Gotham regular contributor Patrick Pacheco, there’s a shot of Muir on the ABC rooftop in front of satellite dishes, full page-left, across from the headline/sub-headline pictured above. We assume that any perceived echoes of movie characters essayed by Gwyneth Paltrow and William Hurt are strictly coincidental.

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