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Magazines

Teen Vogue Names Two Directors, CNN Adds One

Teen Vogue has added two directors and CNN has added one. Details are below.

    • Marina Larroude has joined Teen Vogue as fashion director. She comes to the magazine from Style.com, where she served as market director. WWD reports that Larroude will start July 7.
    • Dan Koday joins as digital director. Koday most recently served as Latina.com’s content director. He starts June 30.
    • Dewey Reid has been named CNN Digital’s VP and executive creative director. Reid most recently served as Yahoo’s VP of design for mobile and emerging products.

Expand Your Clips With Latina, a Mag That Relies Heavily on Freelancers

It’s tough enough to break into a magazine as a freelance writer; the odds seem even more difficult when pitching to publications that have a niche audience. However, those pitching to Latina have little to fear.

While the magazine’s primary audience is the “acculturated Latina,” the content between its pages is widespread, and editors welcome new writers to send pitches. In fact, about 60 percent of the magazine’s print edition is generated from freelancers. But the subject of each of these categories must be distinctly Latin-centric.

“If we’re writing about food, for example, it’s always going to be about Latin food,” says Dan Koday, executive content director for both the magazine and its online version.

Another important aspect of pitching to Latina is that the writer should do a majority of the legwork.

Koday says that the more work you do for the editors in your pitch, the more likely they are to offer you an assignment. Explain why you’re the person to write the piece you’re proposing, let the editors know whether you have supporting media — photos and video, especially — that could run in the magazine or online, include ideas for sidebars, and explain any special expertise about or access to your subject.

For more on how to get your stories into Latina and the best categories to pitch, read: How To Pitch: Latina.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Billboard Hot 100 Moves to Front of Book

Iggy Azalea is not just on the cover of the latest issue of Billboard, hitting newsstands today. She is also ushering in an historic new chapter for the publication’s Hot 100 chart.

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For the first time since 1958, the Hot 100 has been separated from the rest of the magazine’s chart compilations and moved to front of book. The Hot 100 listings begin on page 5 (above) and continue, with boxed out highlights, on pages 6 and 7 (below).

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Jet Prints Final Issue

The above is final print issue of Jet. The magazine, launched in 1951, is folding its print edition and going forward as an app, available June 30. Sort of a sad way for a magazine that was once so important and groundbreaking to go out.

Pharrell Apologizes for Elle UK Cover

PharrellELLEUKCoverIn the “old” days, it would have taken several weeks if not a full month for the public’s complaints to come full circle and trigger a magazine cover-star apology. Not so, of course, today.

Twenty-four hours after the public started proclaiming itself very unhappy with Pharrell’s sporting of Native American headdress on the cover of the July issue of Elle UK, the pop star has apologized. Here’s the brief statement released to USA Today‘s Maria Puente:

“I respect and honor every kind of race, background and culture. I am genuinely sorry.”

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Wired Plans ‘Live Magazine’ Event

Wired is getting into the festival scene. WxD will be a two day “live magazine” event put on by Wired to celebrate the best in design and culture. Picture Coachella, minus the drugs and pseudo-hippies with awful clothes, but add nerds and architecture fans.

WxD will coincide with Wired’s October Design issue. It will be held September 29 in Marin County, California. A few of the confirmed participants include Aaron Koblin, Google’s creative director of data arts; Wyatt Mitchell, The New Yorker’s creative director; Jeff Nichols, director of Mud and other films; and Sia, the singer/songwriter.

“Whether you’re creating a visual interface, cutting an album, or developing a tasting menu, design shapes the human experience,” said Scott Dadich, Wired’s editor, in a statement. “We recognized an opportunity to broaden the definition of design and learn from the people who are changing the way we communicate, socialize, and enjoy food, film, and music.”

Plus, everyone likes a good excuse to party.

Ruth Reichl Still Haunted by the Shuttering of Gourmet Magazine

It was five years ago that Condé Nast shuttered Gourmet magazine.

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Former EIC Ruth Reichl, ahead of a Connecticut event appearance, told the Hartford Courant ‘s Maryellen Fillo that the memories of that time remain painful:

“I am devastated for so many reasons. Here was an almost 70-year-old magazine closed on my watch. It felt like a profound failure. I had 60 people who worked for me who lost their jobs and that was terrible. Magazine making is the most collaborative work you can do. I felt like I let all my colleagues down.”

“When I took over they told me, ‘Do anything you want.’ All of us at the magazine started paying attention to more serious issues… The politics of food, what was happening on farms. If you are an eater you should be paying attention to more than just a recipe and does it taste good. The New Yorker, the Smithsonian, lots of other publications are embracing that. The food magazines have reverted into nice, safe recipes. No epicurean magazine would have asked David Foster Wallace to do an article. We kept trying to push the envelope.

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Playboy Names Chief Revenue Officer, SVP Digital Content

2007_03_arts_playboypartyPlayboy is expanding its digital team by adding Matt Mastrangelo and Cory Jones as chief revenue officer and senior VP of digital content, respectively. Both are new roles at Playboy.

Mastrangelo comes to Playboy from Self, where he served as associate publisher since last year. Prior to that he spent over a decade at Wenner Media serving a variety of roles, including publisher of Rolling Stone and Men’s Journal. Jones was most recently editor of Mandatory.com, a role he held since 2012.

“With their exceptional track records in the digital media space, Cory and Matt will catalyze the great advertising and editorial teams we already have in place at Playboy as we continue to build out our digital platform and maximize our print, digital and sponsorship revenue opportunities,” said Scott Flanders, Playboy Enterprises’ CEO, in a statement.

People Cuts 12, All You Publisher Out

It’s been a rough few days at Time Inc. headquarters. Ahead of the company spinning off from Time Warner on Friday, People has cut about 12 staffers — some layoffs, some buyouts — and All You’s founding publisher, Diane Oshin (pictured), is departing the company.

Regarding the reductions at People, a Time Inc. spokesperson told Ad Age “We are always looking for ways to improve efficiencies and bring in new skills sets to keep up with our changing business.” So you know, take that for whatever it’s worth.

As for Oshin — who most recently served as group publisher of All You and Cooking Light — a memo from Evelyn Webster, Time Inc.’s executive VP, said Oshin wanted to “explore new opportunities.”

For now, Webster will assume Oshin’s duties overseeing All You. Kevin White will take over as group publsher of Cooking Light, MyRecipes and Health.

Tap Into Freelance Work with Elle Décor, the Mag with ‘Fashion in its DNA’

Elle Décor is a magazine that prides itself on a dedication to class and sophistication in the style and design world. With online competitors such as Etsy and Pinterest creating new hubs for do-it-yourselfers to compile their haphazard and crazy amalgamation of products, Elle Décor retains its sense of refinement for its content and its audience.

While the magazine welcomes freelance writers, the style and tone of its pieces limit the pool of freelance work to just about 30-40 percent of the content.

“We’re looking for strong reporters and lively writers. Not one or the other, but somebody who has both,” said Lowry.

Interested writers should pick up a few issues of the magazine and really look through the stories to better understand what works and what doesn’t for the magazine, which Lowry explained, has “fashion in its DNA.”

For more on what to pitch and how to do so, read How To Pitch: Elle Décor.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

 

 

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