Rupert Murdoch has dubbed his soon-to-be-solo television and film company 21st Century Fox ahead of a split from News Corporation’s newspaper and publishing holdings.
The 82-year-old CEO announced the name change in a staff memo Tuesday afternoon, giving the forthcoming company a name that won’t expire for, well, 87 years.
“After much exploration, and valuable input from our executive team, we’ve chosen the name 21stCentury Fox to take us into the future,” Murdoch wrote in the memo, obtained by FishbowlNY. “21st Century Fox is a name that draws upon the rich creativeheritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st Century.”
21st Century Fox will include News Corp.’s movie and television studios, along with Fox News Channel and other broadcast holdings. News Corp. will continue with newspapers like the Wall Street Journal and New York Post in New York, the Sun and the Times of London in the U.K. and the Australian in Oz, Murdoch’s homeland. News Corp. will also include publisher HarperCollins and the newswire Dow Jones.
Previously, News Corp. executives said the new entertainment company would be called “Fox Group,” while the less-lucrative publishing arm was referred to internally as the “New News Corp.”
The media giant is slated to be divvied up this summer into two publicly traded companies. Murdoch is expected to chair them both.
Read the full memo after the jump: