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Mediabistro

Hemispheres Wants Your Not-So-Typical Travel Stories

United’s in-flight magazine Hemispheres is not your everyday travel mag. Its list of contributors boasts high-profile bylines like David Carr of The New York Times and Tom Chiarella of Esquire. Don’t worry, though — most of its content is written by freelancers, and editor-in-chief Joe Keohane is open to quality pitches.  “If the story’s good and the writing’s good, I don’t care about the name,” he said.

What separates Hemispheres from the rest of the magazines in your front seat pocket is its focus on general interest topics. Twelve million fliers a month get their hands on it, so travel takes a back seat to topics that will appeal to a broad range of readers. They must be “informative, well-reported, well-written and interesting to a general audience,” said Keohane.

For more information on what to pitch and who to contact, read How To Pitch: Hemispheres [sub req'd]

Mediabistro Wants to Hear Your #TeacherStory

There’s a very cool @Mediabistro-sponsored Twitter hashtag conversation going on right now, and we want you to join in. Especially since by simply tweeting your favorite-best teacher memory to our main account with the label #teacherstory, you will automatically earn a $50 credit – to be delivered via DM – good for any future Mb online or New York course.

The campaign, running through end-of-business-day-ET Friday August 24, will also award $100 course credits to five top-judged tweets and a free, full course to the person deemed to have teach-tweeted best of all. More details here.

In the meantime, here are a few of our favorite tweets shared so far:

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AllFacebook Marketing Conference Set to Take Over San Francisco

Robert Scoble’s main claim to fame is a vivid reflection of today’s raging techno-media culture. On his Twitter profile and elsewhere, the prolific video blogger likes to remind that he “has interviewed more that 3,200 geeks.”

Scoble is one of several dozen fascinating speakers set for our sister site AllFacebook’s two-day Marketing Conference in San Francisco June 28-29. If you’re near the Bay Area and a last-minute kind of person, there’s still time to take advantage of Mediabistro’s registration discount of $200. But in order to get the reduced admission price of $599, online registrations must be received by midnight tonight.

The conference is designed to equip participants with many new ways to brand a business on Facebook and harness the social network’s dizzying array of evolving tools and Apps. For the next few days, the Westin San Francisco Market Street will double as the epicenter of the Facebook branding universe.

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Sarah Fenske on Replacing Jonathan Gold

For the latest installment of Mediabistro’s weekly series “So What Do You Do…?”, I had the pleasure of conversing with LA Weekly editor-in-chief Sarah Fenske.

The Q&A delves into such topics as the LA Times paywall, the current state of her alt weekly and arguably Fenske’s biggest challenge so far – replacing Pulitzer Prize winning food critic Jonathan Gold. Here’s part of what she told me about that:

“Jonathan was – and is – an incredibly beautiful writer, but he never writes negative reviews. That worked for him, wonderfully, and it still works now that he’s over at the Times. But what is the Weekly if not the alternative: the smart, edgy voice that calls bullshit? We needed someone who could be critical when it was called for, and who had no loyalties, and who was not interested in befriending the city’s chefs… We needed someone fearless.”

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Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing Man vs. Food and His Health Regimen

Adam Richman on Landing Man vs. Food and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Social Media Marketing Boot Camp Speakers Include Mastermind of Game of Thrones, True Blood PR

In a recent Shots magazine profile of New York marketing agency Campfire, the firm’s partner and chief creative officer Michael Monello confirmed that he is still applying lessons learned from The Blair Witch Project to the launch of HBO shows like Game of Thrones and True Blood.

“One of the reasons The Blair Witch Project worked was due to the fact we were fans and part of the culture and community, and we understood what was driving it… So I think for Campfire, a key philosophy is making something that we believe will work in the absence of media – that there’s a reason people want to experience this.”

Monello is one of the virtual speakers scheduled for Mediabistro’s latest Social Media Marketing Boot Camp online conference and workshop, which starts Thursday June 7. Over eight weeks, you’ll get to hear from leading social media innovators as you deploy a complete social media marketing strategy across Facebook, Twitter and other popular social media platforms. Your social media strategy will include content management, brand building and data analysis.

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Susan Orlean Set to Keynote Mediabistro’s Summer Literary Intensive

Last summer, we reported about the temporary move from New York to Los Angeles of New Yorker staff writer Susan Orlean. A snappy Twitter exchange (or two) later, we are now happy to herald her participation in Mediabistro’s upcoming online Literary Festival & Workshops, running July 16 through August 1.

Orlean is one of several high-profile speakers set to provide literary wisdom and guidance:

Susan Orlean 

Author
Journalist, The New Yorker

Constance Hale 

Author, Sin & Syntax

Opening Keynote 

 

5 Secrets for Wicked Good Prose
Rebecca Skloot 

Author, The Immortal Life of Henrietta Lacks

Jason Boog 

Publishing Editor GalleyCat, Mediabistro

Unconventional Publicity: How She Made Her Debut Science Book Into a Best-Seller 

 

How to Build a Social Media Platform for
Your Book
Sarah Fine 

Author and Child Psychologist

Jason Allen Ashlock 

Literary Agent and President Movable Type Management

Overcome Obstacles to Become the Writer
You Want to Be
The Literary Agent’s Wishlist: Multimedia
Ideas for Print, Digital, Film & TV

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Earn $2 a Word for Startup Stories

While Inc. occupies the same shelf space of other business publications like EntrepreneurFast Company and Forbes, the magazine has a distinction that separates itself from its competitors.

“We are a magazine about people who are incredibly passionate and have the will to start a business from scratch,” said Alexandra Brez, managing editor. ”We are different because of our sophistication, as well as our connection to and interest in community events. And we are a very likable brand. People are proud to be featured by us.”

Get pitching guidelines and information on open sections in How To Pitch: Inc.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Make the Band of Writers at Filter

Sometimes pitching feels like auditioning for a seat in the high school cafeteria. Only the popular kids get the good bylines, right?

Not true at Filter. These  editors at this L.A.-based glossy say all you have to do to break in is love good music and introduce yourself through email. Yep, that’s it.

“Be creative and show us who you are,” said Pat McGuire, the editor-in-chief. “You have to understand that there are so many people seeking similar positions that you have to make yourself stand out a little bit.”

McGuire added one piece of advice on getting your foot in Filter‘s door. “I have a sense of humor; everybody at Filter does. So entertain us. Make us remember you — without being unprofessional.”

To find out what to do once you have McGuire’s attention, check out How To Pitch: Filter.

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