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Oprah, Morgan Freeman and Mythbusters: Discovery Woos Advertisers and Media Buyers at Upfront Soiree

Yesterday evening Discovery Communications held its annual upfront presentation, wooing advertisers and media buyers, while previewing upcoming programming and networks.

With a suite of channels that includes Discovery Channel, TLC, Animal Planet and OWN: The Oprah Winfrey Network, there was plenty of ground to cover.

Luckily, they had Oprah there to sell it.

Yes, talk show queen turned media mogul Oprah Winfrey herself was in attendance at Jazz at Lincoln Center, and revealed the 2011/2012 OWN programming slate on stage.

She was joined by Rosie O’Donnell, who will be making her return to daytime with a talk show on OWN later this year. O’Donnell performed a song and dance routine with a troupe of male dancers.

Discovery had other big names in attendance, inducing actor Morgan Freeman, who hosts and produces the program “Through the Wormhole” on Science, and magicians Penn & Teller, who have a new show “Penn & teller’s Secrets of the Universe” on Discovery later this year. Billy Ray Cyrus also unveiled his new show for TLC, “Homecoming,” which reunites military men and women with their families, while SNL’s Andy Samberg told some jokes in advance of his gig as “Chief Shark Officer” during 2011′s Shark Week.

FishbowlNY also spotted:

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Trump Gets Roasted, But ‘The Situation’ Gets Burned

The Hammerstein Ballroom was packed to the brim with wannabes, has-beens and the occasional celebrity last night, as Comedy Central taped its roast of Donald Trump.

The roast, which will air next Tuesday, saw a lineup of comedians like Lisa Lampanelli and Jeff Ross, join some celebrity roasters like Marlee Matlin, Larry King and Snoop Dogg to mock one another and Trump himself.

Also in attendance: Jersey Shore’s Mike “The Situation” Sorrentino, but more on him later.

Trump, who made (and lost) billions in real estate and casinos, and is said to be considering a Republican presidential run, spent much of the night in a chair in the middle of the stage, glowering, as his daughter Ivanka and wife Melania watched from the audience. FishbowlNY also spotted John Legend, Ice-T, Norah Jones and Russell Simmons in the crowd.

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Photos From Mediabistro’s Internet Week Festivities

Partsearch Technologies marketing and sales coordinator Pamela Granoff, Patricia Jorgie, Rawlings Atlantic director Sanford Dickert, Next New Networks project manager Trish Engelman and network marketing manager Michelle DeForest

Last night, threw a cocktail party to celebrate Internet Week at The ParLour — Midtown in New York. founder Laurel Touby and senior editor Donya Blaze hosted the party. PRNewser’s Joe Ciarallo was there, too, along with many others. Guests enjoyed drink specials and appetizers complimentary of The ParLour – Midtown.

Additional pics after the jump. For even more photo action, check out the party’s Flickr page. (All photos courtesy Ashley Hoffman.)

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Notes From the B5 Media Launch Party


You’re from the Internet? We heard you like cupcakes. Nick McGlynn photo.

Media types of the Internet stripe flocked to B5 Media‘s launch party for its trio of lady-centric blogs last night at Manhattan’s Kingswood lounge. Drinks flowed from the open bar as guests munched on complimentary cupcakes (aside from bacon, perhaps the Internet’s most highly fetishized foodstuff). Ultragrrrl (DJ by night, global PR firm employee by day) even got some people dancing. We don’t have a smartphone, but we imagine the Foursquare checkins were off the charts.

We didn’t gather a ton of intel, but there were a few noteworthy tidbits. We hear B5 plans to roll out a pop culture – oriented parenting site (sounds interesting), and a men’s lifestyle site should be launching later this year. We also hear that the gears are grinding hard at existing sites Crushable, TheGloss, and BlissTree, where writers are on a strict 10-post-per-day quota.

All in all a fun time! There were even crudites and hummus. For more photos, check out Random Night Out. A list of some of the revelers after the jump.

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MTV’s Jersey Shore Fist Pumps Its Way Into Upfront Week

This week is one of the biggest in the television business, with all four broadcast networks and some of the biggest cable channels (ESPN, TNT, TBS etc) making their pitch to advertisers and media buyers. Yes, its upfront week.

But this year the upfront week party was crashed by eight tanned youngsters, screaming something about GTL. MTV, looking to generate buzz during the broadcast heavy week, threw a “Jersey Shore” party at the Edison Ballroom in midtown Tuesday night.

Bars served “Ron Ron Juice,” vodka-Red Bull and spiked lemonade, while food consisted of Italian favorites (spaghetti and meatballs, penne rigate) as well as beach food like hot dogs, chicken tenders, fries and pretzels.

The cast of “Jersey Shore,” Nicole “Snooki” Polizzi, Mike “The Situation” Sorrentino, Paul “DJ Pauly D” DelVecchio, Vinnie Guadagnino, Ronnie Ortiz-Magro, Sammi “Sweetheart” Giancola, Jenni “JWoww” Farley and Angelina Pivarnick (who left season one of the show after just a few episodes) were all in attendance.

Four audience members were pulled on stage to get “Jersey Shore” makeovers (pictured), and the cast participated in a question & answer session with the audience. The Q&A served mostly to let the cast trot out their catchphrases from season one (example: “Don’t fall in love at the Jersey shore!”), Though after Angelina gave advice on the correct way to “party,” fellow cast-mate Snooki zinged her, saying “You weren’t even on the on the shore! How would you know?” Oh snap.

There was also a fist pumping competition judged by the cast, who couldn’t help but participate themselves. Video is after the jump.

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‘Real Housewife’ LuAnn de Lesseps and Bravo Exec to Co-Host Hamptons Charity Gala

luann-delesseps05172010.jpgBravo senior vice president of original programming and development (and Media Beat guest) Andy Cohen and Real Housewife of New York Countess LuAnn de Lesseps, are hosting a Memorial Day Weekend gala to benefit Miracle House, a charity that helps caregivers and patients who come to New York in search of medical treatment.

The May 29 event takes place at the Bridgehampton Tennis and Surf Club. Grammy-winning Motown singer Thelma Houston (“Don’t Leave Me This Way“) will perform.

For more from Andy Cohen, check out’s Media Beat interview.

Press release after the jump.

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Open Bar Draws Hundreds to Tumblr Reading


Blockbuster attendance at last Friday’s event, Tumblr Reads: Internet Writers IRL at SoHo’s Housing Works bookstore, indicated the IRL power of online communities, or at least the power of free booze.

What seemed like the entire New York Tumblr community flooded the space to hear stories from Tumblr-famous writers including Emily Gould, Julie Klausner, and Choire Sicha. At the 6:30 start time, a massive line of rumpled young New Yorkers formed outside the store’s entrance, and the venue reached its 300-person capacity shortly before Tumblr founder David Karp thanked everyone for coming and the readings got underway.

More photos, more recap after the jump.

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Tomorrow: WhyHunger.Org Teams Up With MediaBistro


Save the date: Tomorrow night join for a cocktail party to bring awareness to WhyHunger, a 35-year old non-profit dedicated to fighting poverty and hunger both in the United States and world-round.

The event, which teams up with WhyHunger to raise the profile of its annual Harry Chapin Media Awards Ceremony begins at 6:30 and runs till 8:30 at the Trattoria Cinque. According to the site, the Harry Chapin Media Awards were founded in 1982, to “bring exposure and prestige to journalists who tell the stories of hunger and poverty.” Last year’s winners include Debbie Cenziper and Sarah Cohen of The Washington Post for “Forced Out,” an investigation into the D.C. real estate boom and its effects on the housing projects, and Aliya Sternstein for her CQ Weekly piece “Hunger Hits Home.”

The winners and finalists will be honored during a ceremony at the Times Square Hard Rock Cafe in September 2010.

The event is open to the media and RSVP only. Reserve your space here!

Read More: Enter the Harry Chapin Media Awards — Why Hunger Brings Media’s Elite Together With Holiday Spirit

meparty1.jpg’s Aaron Gell and Drew Grant, Advertising Age‘s Nat Ives and Jeff Bercovici of AOL Daily Finance

Last night’s Holiday Blowout hosted by at 200 Orchard had all the ingredients for a good old new media holiday party: open bar, a feeling of good will (donate an old coat!), plenty of media types milling around and Big Buck Hunter. Sometimes reporters just need to let loose, and we’d rather they did it with a video game and a big plastic gun, because it’s just so much more fun that way.

Representing (formerly ASSME) in the crowd was founder Aaron Gell and our fellow Fishbowl-er Drew Grant. We also spotted all the usual suspects, including many former FishbowlNY editors, Dylan Stableford, Rachel Sklar and Glynnis MacNicol.

We also learned that media party-goers can give as good as they drink; after asking attendees to each bring an old coat to donate, MediaElites carted away five nine garbage bags full of outerwear.

And as for Big Buck Hunter, we hear the big winner of the evening was media blogger Jeff Bercovici of AOL’s Daily Finance, who swiftly defeated Advertising Age‘s Nat Ives and publicist Shawna Seldon of the Rosen Group. Glad we sat that one out.

More pictures after the jump.

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Partytime With The Atlantic


Last night, members of the New York media gathered to toast The Atlantic and the incredible year the publication — and its parent company — have had.

There was plenty to celebrate. This year, the title reported a 16 percent increase in advertising revenue, thanks to a 115 percent increase in digital revenue. Events and subscription revenues also saw a boost, with digital subscription revenues climbing 158 percent. What’s more, 2009 saw the launch of the company’s new digital property, The Atlantic Wire, as well as politics, business and food channels on

“We had such an incredible year,” publisher Jay Lauf told us last night.

And there were plenty of people on hand last night to celebrate that year with Lauf and The Atlantic‘s president Justin Smith, including Glynnis MacNicol and Rachel Sklar of, All Things D‘s Peter Kafka, John Carney of Silicon Alley Insider, New York Times reporter Brian Stelter and PRNewser editor Joe Ciarallo.

More pictures after the jump

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