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Social Media

National Geographic Dominates Social Media

According to a new report from the MPA, National Geographic is king of social media. The MPA’s first Social Media Report used SocialFlow data to measure which magazines are the most popular on Pinterest, Twitter, Facebook, something called “Google+,” and Instagram. NatGeo crushed the competition, with 56 million total likes and followers combined.

Time was the runner-up in the MPA report, with 20 million total likes/followers. Playboy (18 million), The Economist (18 million), Vogue (16 million) rounded out the top five.

It wasn’t just the total likes/followers that NatGeo dominated. The magazine was number one in every social network except Pinterest (Harper’s Bazaar was most popular).

If other magazines want to have a chance in the next report, they might want to hire some of NatGeo’s social media team. Either that or start posting more pics of lion cubs. They’re cute now but eventually become quite dangerous!

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Freelancing 101

Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!

NewsWhip Compiles Some Impressive Harvard Business Review Stats

Check out the following graph, one of many highlighted in a post today by NewsWhip. From September 1-24, the site sliced, diced and analyzed the social media metrics of seven leading business news sites.

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In terms of overall Facebook engagement, Business Insider is the winner. But as you can see above, when it comes to the social network’s rough equivalent to a per-capita metric, The Harvard Busines Review (HBR) is way ahead.

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This Talent Agency Represents Over 1,000 Instagram Users

Freelance writer Sheila Marikar had an interesting look over the weekend in the New York Times at the new breed of talent agencies being spawned by social media. Here in Manhattan for example, there’s GrapeStory, specializing in Vine stars, and Cycle, which is all about Instagram.

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Cycle is a brand new division of Laundry Service. Launched in April, it already represents more than 1,000 Instagram users:

On a recent afternoon at Laundry Service’s New York office, which is decorated with custom wallpaper that shows Victorian-era figures steam-ironing the Facebook logo, founder Jason Stein, 29, and Liz Eswein, 25, the executive director of Cycle, were talking about how Eswein was paid around $50 a promotional post as recently as two years ago. (Eswein, who created the Instagram account newyorkcity while studying media and communications at New York University, now has more than 1.2 million followers on the social network.)

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Jill Abramson’s Daughter Throws Instagram Upper Cut

We all know the expression about a picture being worth a thousand words. Well, in this case, the snapshot posted to Instagram by Jill Abramson‘s daughter Cornelia Griggs is worth, easily, 100 captions.

How about:

‘All the news that’s fit to pummel’;
‘The gloves were sometimes off’;
‘I will always be a contendah’.

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Former EIC of XXL on Being the Reigning King of Hip-Hop on Social Media

Elliot-Lewis-Article3Elliott Wilson, the former editor-in-chief at XXL and Xxlmag.com, has worked in the field of hip-hop journalism for 20 years and has recently been promoting his brands on social media to great success.

Thanks to his site, Rap Radar, a live-interview show on Myspace (yeah, that Myspace), his hosting duties on “The Truth” (on Jay Z‘s Life+Time’s YouTube Channel) and a forthcoming print project on Kickstarter called HRDCVR, Wilson’s career is on fire. Here, he talks about using Twitter to promote his brand:

When an artist puts out an album… I’ll retweet their iTunes link and try to encourage people to buy music because I think it benefits the culture overall. But, in terms of me, I think I do a good job of showing who I am– the same way I did with the XXL editorials I used to do – and my real personality. I’m really competitive, I really want to win, I want to be an authority of our culture, and I want to prove that nobody has as much passion about it or drive as I do. So I share that but then I also welcome other voices and other points of view. I want hip-hop culture to be respected and acknowledged as the dominant force of pop culture, which I think it is.

For more from Wilson, including his tips for successful social media branding, read: Hey, How’d You Become Hip-Hop’s Social Media Authority, Elliott Wilson?

Join Us for a Career Lunch Hangout Tomorrow on Social Media Marketing

Hangout304Be sure to tune in tomorrow at 1 p.m. ET for our second Career Lunch Google+ Hangout. Mediabistro’s managing editor Valerie Berrios and MediaJobsDaily editor and career expert Vicki Salemi will chat with Geoffrey Colon, who teaches social media marketing courses for Mediabistro.

Colon is currently group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. In our Career Lunch Hangout, Colon will share his advice on using social media marketing effectively and how personal branding can advance your career.

Join the conversation with your questions and comments on TwitterFacebook or Google+ with the hashtag #mbhangouts.

5 Ways Journalists Are Starting to Jam with Biz Stone’s Jelly

A week ago, Twitter co-founder Biz Stone launched his new venture, a crowdsourced question-and-answer service called Jelly.

And some social media editors are already getting a taste for it.

The app, which allows you to snap a photo of something and gather responses from others, drew more than 100,000 questions in its first week, according to RJMetrics, which analyzes startups’ traffic numbers and engagement data. About a quarter of them were answered.

RJMetrics CEO Robert J. Moore crunched some data he gathered using his own Jelly account, and found that over half of the questions asked in the first week contained the words “who,” “what,” “why,” “where,” “when,” or “how.”

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Score That Job: Lippe Taylor

Looking for a new job but getting frustrated? Are you trying to figure out who you need to talk to? What does a company really mean when they say they “work hard and play hard?”

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

Silverman, Cera Launch Comedy YouTube Channel

You can never have too much funny on the Internet, right?

Well, comedian Sarah Silverman, actor Michael Cera, the sketch duo of Tim Heidecker and Eric Wareheim and rap-comic Reggie Watts are the masterminds behind a new YouTube channel named JASH.

OK, so the actual name of the channel isn’t that funny, which stands for “Just Attitude So Hey.” But the content should be funnier if you’re into experimental comedy.

“We each have pages within Jash, and we each can curate those pages,” Silverman told The Hollywood Reporter at SXSW on Sunday. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”

Producers Daniel Kellison (Jimmy Kimmel Live!)Doug DeLuca (The Man Show) and Mickey Meyer (Epic Rap Battles of History) are also involved in the project.

BREAKING: BuzzFeed Uses Twitter to Interview Moviegoers Trapped by Westchester Mall Hostage Crisis

Approximately 200 moviegoers are trapped inside the Rave movie theater at the Howard Hughes Center mall in Westchester due to a hostage situation at the Nordstrom Rack next door. The SWAT team is keeping patrons from leaving the theater for their own protection.

BuzzFeed‘s new Los Angeles bureau has been communicating via Twitter with some of the anxious moviegoers:

An excellent (and nerve-wracking) example of what a strong news-gathering tool social media is for reporters. We’re holding our breath for the safe release of the hostages.

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