According to a new report from the MPA, National Geographic is king of social media. The MPA’s first Social Media Report used SocialFlow data to measure which magazines are the most popular on Pinterest, Twitter, Facebook, something called “Google+,” and Instagram. NatGeo crushed the competition, with 56 million total likes and followers combined.
Time was the runner-up in the MPA report, with 20 million total likes/followers. Playboy (18 million), The Economist (18 million), Vogue (16 million) rounded out the top five.
It wasn’t just the total likes/followers that NatGeo dominated. The magazine was number one in every social network except Pinterest (Harper’s Bazaar was most popular).
If other magazines want to have a chance in the next report, they might want to hire some of NatGeo’s social media team. Either that or start posting more pics of lion cubs. They’re cute now but eventually become quite dangerous!