When Condé Nast folded Gourmet magazine along with three other titles two months ago, there was a little bit of consolation for the award-winning food title: It wasn’t completely disappearing, but would be folded into Epicurious.com, one of Condé Nast Digital’s Web entities.
Now, six months after the release of Epicurious’ iPhone application, the number of downloads for the free app have exceeded one million, creating a small silver lining for those who are still smarting from Gourmet‘s absence, and a boon for Condé Nast, which has been striving to prove itself successful in the digital realm.
Full press release after the jump.
EPICURIOUS.COM IPHONE APP REACHES 1 MILLION DOWNLOADS
Recipe & Shopping List App Downloaded by Millions in Just Over Six Months
NEW YORK, November 30, 2009 — Epicurious.com, the premier food Web site, announces that as of today, its first-ever iPhone App has been downloaded to more than a million unique devices. The free application, “Epicurious: On the Go and In the Kitchen,” was introduced in May and has spent much of the time since among the top 10 free Apps in the Lifestyle category in the Apple App Store. To date, more than 69 million ad impressions have been served via the App.
“We’re thrilled to see so many people download our App and take a renewed interest in cooking, just in time for Thanksgiving,” said Tanya Wenman Steel, editor in chief of Epicurious.com. “Our mission is to make it easier for everyone, regardless of skill level, to get into the kitchen and try out our award-winning recipe collection. And, we updated the app in October to include preset holiday browse categories, so anyone who downloads the app can easily scroll through top stuffing, turkey, and pie recipes.”
The App allows users to browse and search Epicurious.com’s database of over 27,000 editor-tested recipes, toggling between an easy-to-view browsing format, and a cooking format that shows one instruction step at a time. The app also provides a mobile recipe box and any recipe can be turned into a shopping list or emailed. The application is available free from Apple’s App Store on iPhone or iPod Touch or at www.itunes.com/appstore/.
“We love the iPhone, and it loves us right back,” said Jamie Pallot, editorial director of Condé Nast Digital. “It’s a new platform that consumers and advertisers are excited about, and we’ve adapted to it really well with our apps for several sites and magazines. A million downloads for Epicurious is a home run for us.”