Gourmet the magazine has been dead since 2009, and now, the Gourmet Live app is joining it. The New York Post reports that Condé Nast has decided to kill Gourmet Live because — after some initial enthusiasm for the app — no one was using it.
The app was launched in 2010, and at the time was heralded as a unique way to increase Gourmet’s brand presence. But as many media companies find out, getting people to stay interested in apps is harder than it seems. Just ask anyone who downloaded Angry Birds.
Condé spun the death of Gourmet Live by telling the Post that it wasn’t needed anymore because Gourmet.com was doing so great. “Gourmet Live, while the absolute right move for its time, no longer helps fuel the brand’s evolution as the growth around the brand’s Web presence on Gourmet.com has greatly exceeded that of the Gourmet Live app,” said a spokesperson.