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Could E&P Have Been Saved?

epOct09.jpgDid The Nielsen Co. have an opportunity to sell newspaper industry trade Editor & Publisher instead of shutting it down?

That’s what Alan Meckler, CEO WebMediaBrands, told FishbowlNY today. Meckler said his company, which also owns mediabistro.com, offered to take the pub off Nielsen’s hands several months ago. He said his company offered to pay nothing for the title, but was willing to take on all of their subscriber liability. Under WebMediaBrands’ oversight, E&P would have continued to produce content, although it’s likely its print version would not have survived the transition, Meckler said.

However, Nielsen declined the offer, claiming it could receive “millions” for the title, Meckler told us.

Today, E&P wrote the worst story a publication can ever produce: a report on its own closure. Reported the pub:

“The expressions of surprise and outpouring of strong support for E&P that have followed across the Web — Editor & Publisher has even hit No. 4 as a Twitter trending topic — raise the notion that the publication might yet continue in some form…As news spread of E&P‘s fate, the staffers have been inundated with calls from members of the industry it covers, and many others, expressing shock and hopes for a revival. Staff members will stay on for the remainder of 2009.”

The end of the article includes a way to contact all of the title’s staffers. Pretty smart. We think they’ll probably be getting some job offers soon.

‘Editor & Publisher’ to Cease Publication After 125 YearsEditor & Publisher

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