The American Society of Magazine Editors (ASME) announced today that it will be instituting a few changes in the 2011 National Magazine Awards, or “Ellies.”
ASME has decided to hold the next National Magazine Awards ceremony as a dinner at 583 Park Avenue in New York City on May 9, 2011. Meanwhile the National Magazine Awards for Digital Media will continue to be presented at a luncheon ceremony in conjunction with the MPA Digital conference on March 16, 2011 at the Hilton New York.
ASME chief executive Sid Holt explains the change:
We feel turning the print awards into a dinner will enhance the sense of celebration and community for the entire magazine industry. Not only will a sit-down dinner be more fun, but it will give editors and publishers a chance to invite their magazine’s friends and clients.
ASME has also tweaked several of its awards categories, including those for General Excellence. Beginning with the 2011 National Magazine Awards, the General Excellence categories will be based on content, audience, frequency and circulation, a departure from preceding years’ awards presented in six categories based on circulation size. Thus, the new General Excellence, Print, categories are as follows: