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Archives: September 2012

The Wall Street Journal Adds Three to Business Coverage

The Wall Street Journal has added three new members to its business coverage team. The details:

  • Tom Gara joins from the Financial Times. Gara had been with FT since 2010, most recently serving as gulf news editor. Gara — along with Joe White — will write and edit the Journal’s new blog, Corporate Intelligence.
  • Evelyn Rusli comes to the Journal from The New York Times. Rusli had been with the Times for the past two years. Prior to that she was a reporter and video anchor for TechCrunch and Forbes.
  • Matthew Lynley joins the Journal from Business Insider. Lynley will be lead blogger for Digits, the Journal’s tech blog.

The full memo announcing the hires is below.

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Meredith Promotes Two, Names New EatingWell Publisher

Meredith Corporation has made two promotions and named Stephen Bohlinger publisher of EatingWell. Bohlinger comes to Meredith from Hearst, where he most recently served as associate publisher of Food Network Magazine. He succeeds Tony Catalano, who has been promoted to publisher of Meredith’s Special Interest Media. Catalano will now oversee a variety of titles, such as Diabetic Living, Kitchen and Bath Ideas, and Country Gardens.

Additionally, Christine Guilfoyle has been promoted from publisher of Every Day with Rachael Ray to group publisher, where she will now also oversee both EatingWell and Every Day with Rachael Ray.

Bohlinger will report to Guilfoyle and Catalano will report to Steve Levinson, vice president, group publisher, home solutions.

FishbowlNY Newsstand: Your Morning at a Glance

Follow Along | Strong Words | Accumulating The Losses

10,000 Words: Here is a list of 100 Twitter accounts that journalism students should follow. Shockingly, Jose Canseco didn’t make the cut. That guy is a wizard with words.

AllTwitter: The most retweeted tweet is from Justin Bieber saying “I’M SEXY AND I KNOW IT.” Think of that the next time you take Twitter seriously.

PRNewser: A study finds that men love their women more than their sports teams. Their teams must be absolutely terrible. Kidding!

Gawker Grabs $2 Million in Revenue in One Day

Gawker Media boss Nick Denton just had the pleasure of sending out what must have been one of the most delightful memos to write in all his years. According to Denton, on Tuesday Gawker made $2 million in revenue, which is pretty damn impressive.

Denton also has Kate Middleton’s boobs and that fancy iPhone thing to thank for things going great. “Kate Middleton, iPhone and our excellent coverage of those and other stories drew 39.1m readers in the last month,” Denton explained in the note. “22.6m of them from our main market, the US. That’s a record.”

For the full memo from Denton, head over to Jim Romenesko’s site.

Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Cover Battle: Time or Adweek

Welcome back to FishbowlNY’s weekly Cover Battle. This week we have Time versus Adweek. Time’s cover, featuring a stained-glass Mitt Romney window that was created specifically for the magazine, might make Time our first repeat winner. Also, we give Romney two days before he buys that window and puts it up above his bed. Yeah, you’re right, make that one day.

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Land a Byline in Writer’s Digest

A whopping 75 percent of this mag is written by freelancers, so pitch with authority if you want to woo its editors. Writer’s Digest aims to “inform, instruct and inspire” scribes of all levels, and landing a byline here can help connect you to a larger network of wordsmiths.

Though it’s easier to make your mark in the FOB, making your pitch confident and conversational can help you land a feature or profile, too. Writers who draw on their own experience will help project confidence in a pitch.

“If you’re proposing an article on how to write a novel, we will expect you to have authored and published one,” said editor Jessica Strawser.

Get more info in How To Pitch: Writer’s Digest. [Mediabistro AvantGuild subscription required]

AOL Partners with Vibe

AOL has partnered with Vibe to manage the back-end of the magazine’s video content and syndicate its videos. The Wrap reports that AOL On Network, AOL’s video division, will handle the back-end of Vibe’s video player systems and content management. AOL will also oversee ad sales as the two pair up for revenue sharing.

By partnering with Vibe, AOL is hoping to tap into the magazine’s audience, thereby expanding its own.

“This is an audience that is consuming content over mobile, desktop and multiple devices in a way we believe people will be consuming in the future,” Frank Besteiro, head of business development at AOL Video, explained to The Wrap.

WLNY Now in HD for Most Viewers

If you haven’t looked at WLNY TV 10/55 recently, you might be surprised. And this has nothing to do with content.

WLNY is now available in HD. WCBS, which purchased the independent Riverhead, New York licensed station in April, began the road to updating the antiquated equipment. In July, WLNY started broadcasting an evening newscast and a morning show, both from the CBS Broadcast Center and both in HD. At times only certain satellite providers offered WLNY in high def.

“All of the major cable, satellite and telco companies have WLNY in HD,” a WLNY spokesperson tells FishbowlNY.

This season also marks Judge Judy‘s first foray into HD production.  The WLNY schedule is led by the 10 p.m., one-hour block of the courtroom show.

 

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