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Dolby Negotiating Naming Rights to Former Kodak Theatre

Audio and video pioneer Dolby Laboratories are negotiating with the CIM Group for the naming rights to the former Kodak Theatre, according to Bloomberg News.

CIM isn’t expected to reach an agreement right away with the San Francisco based company as they solicit other offers. Kodak signed a 20-year naming rights deal for $72 million in 2000 and managed to break their deal in February after the company filed for Chapter 11 bankruptcy.

Negotiations for a new naming rights deal are overlapping with the Academy of Motion Picture Arts and Sciences negotiations to keep the Oscars at the Hollywood and Highland Center, built exclusively for the award show in 2001.

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