TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Elle Decor Surges

Michael Boodro, the Editor-in-Chief at Elle Decor, is having some success in a category that hasn’t had much lately. WWD reports that Boodro is making progress with each issue:

[Boodro] managed to buck the sliding circulation and ad page trend that has plagued many of his peers during the first half, with newsstand up 6 percent to 92,275, despite a cover price increase to $5.99. Ad pages rose 11 percent to 524 and for the second half, Elle Decor published its largest September issue ever, up 26 percent.

The secret might be in Boodro understanding what the brand is and not trying to be anything more than that. “We’re not going to get Valentino or Karl Lagerfeld,” said Boodro. “They will go to Vogue or Harper’s Bazaar, but I don’t think we’re competing with say, Lonny, in terms of projects. There is a validity to beautiful pictures on paper and a hunger for that.”

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!