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Ex-Forbes.com Exec to Start a Web Publication

OTR-JimSpanfeller1V06292010.jpgJim Spanfeller, former publisher of Forbes.com, has nearly finished a deal for about $2 million in venture funding to start a new online publication, AllThingsDigital reports.

The new publication will consist of a series of verticals, starting with food, which Spanfeller apparently sees as a growth area — unlike news, business/finance, entertainment, traditional sports and technology. The company believes those areas are too crowded, says ATD.

Spanfeller’s foray into online media isn’t a total surprise. When Spanfeller left Forbes.com nearly a year ago, Steve Forbes said in a memo, “In the entrepreneurial spirit that Forbes has always championed, Jim will be setting up his own media management company.”

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