The intention of Darren Franich‘s August 9 Op Ed on EW.com was noble. Using the side-by-side summer 2011 comparison of Fast Five and Transformers: Dark Side of Moon, he wondered whether Hollywood was killing its own movies with excessive amounts of advance hype and carefully calculated Internet leaks.
The only problem is that Franich writes for a website and magazine that rely heavily on this very same hype machine for covers, what’s hot, what’s not, and more. As a result, when he put the question to “Pop Watch” readers, the answers were overwhelmingly negative. Beginning with the very first of more than 100 comments at press time:
joe lucky: Well, it’s a good thing EW doesn’t contribute to the fanboy hype with exclusive first pics or anything.
Chad: You are 1,000,000% spot on with this comment. This article is like the manager of a fried Twinkie stand at a state fair writing a sanctimonious letter to the editor wistfully recalling the good ole days when people didn’t used to be so fat.
A few voices in the comments thread come to Franich’s defense, but overall, it’s a bloodbath not unlike the one that recently greeted the first photo of Anne Hathaway as Catwoman. Meow!