FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

FBLA Exclusive: Inside the New Microsoft Campaign

microsoft_logo.jpgNews has broke that pioneering funny man Jerry Seinfeld will be the spokesperson for Microsoft.

Top-notch ad guy Alex Bogusky is the brains behind the operation. The man responsible for making MINI Coopers cool when gas was still $2 a gallon. And perhaps the sole reason guys 18-22 think they have discerning taste by choosing Burger King.

Our insider says the whole campaign is focused on ‘everyday’ people using Windows in real situations. Some of the options the agency has been floating around have been a reporter on Humvee, an Obama/McCain speech writer, a DJ – a blues musician. There was a crew that traveled all over the world filming humanitarian workers.

Not to be out done by ‘real people’ there are tons of celebrities that the campaign may also feature. At the moment the names that have been put into the mix are Sarah Silverman, Willie Nelson, motorcycle rider Travis Pastrana, Matthew McConaughey and Ralph Nadar. Also in what seems like a direct answer to the Mac campaign – Rob Corddry and Stephen Colbert may also do a spot.

Most notable of the names is that of the late great Bernie Mac (insert lame pun ‘burning Mac’ here).

Yeah, it’s bigger than Seinfeld. It’s a $300 million campaign to convince people that the world’s largest software maker is also the coolest. As refugees of the Cola Wars in the 1980′s we think they could take that $300 million and just make Vista not meltdown every couple months. You know, ‘what’s the deal with my operating system needing a major downgrade to be functional?’

Mediabistro Course

Copy Editing: Intro

Copy Editing: IntroStarting January 6, learn basic copy editing skills using the AP Stylebook! In this course, you'll learn how to use dictionaries and online reference tools to edit work, ask the right questions to clarify convoluted copy, prepare for a copy editing test, and tailor your resume to find more work as a copy editor. Register now!