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Folio Magazine’s Media Predictions for 2010

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Folio Magazine has 115 predictions for the new year by people in the media and only about 15 of them are interesting.

Two of the most compelling, and by compelling we mean, those we agree with, are from Bob Cohn, editorial director, theAtlantic.com and the other is from Amanda Ernst from FBNY. We could be slightly bias, but in fairness, there’s plenty of stuff editors at our sister blogs think we quietly ignore. Ahem. Ernest writes:

Media companies will also be looking to partner up in order to pool resources and keep costs low. Non-profit journalism organizations and Web sites that rely on citizen journalism are a good place for traditional media to look for partners.

And Cohn writes:

Two indisputable facts: editors are constrained for resources, while the stories we’re facing-war, recession, terrorism, climate change-are not easy or cheap to cover. I predict that one way magazines will try to resolve this problem is through more frequent collaboration. Journalists have been trained to compete, not cooperate. But pooling resources, whether it’s money or reporters or technology, can make good sense for outfits that want to remain ambitious in lean times. We all still want to beat the other guy, but sometimes the best way to unpack a complex and multi-dimensional story may be to forge ties with like-minded colleagues.

As crystal ball-reading, this is a bit of a cheat since at least one such initiative is already under discussion. To cover climate change, enterprises as diverse as Slate, Mother Jones, Wired, ProPublica and the Atlantic, among others, are in the early stages of forming some sort of partnership. Where it will lead, if anywhere, is not clear. But the possibility that magazines will on occasion come together to attack the big stories of the day is exciting. It means readers may get a better understanding of important subjects. And it means journalism may be ready for the kind of experimentation that the new economic realities demand.

Read the whole story here.

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