According to The Daily Telegraph, Steve Forbes may roll out a Forbes Europe title in 2011. He cites a rise in European reader interest in business and forecasts an economic recovery as reasons to launch the new magazine. Forbes said European advertisers are attracted to the prospects of Forbes Europe and the timing for a new edition is perfect:
Even though everyone is focused on Ireland, Greece, Portugal and Spain, there is a recovery coming. And this is precisely the right time to move in. We want it [Forbes Europe] to be entrepreneurial. This is the right time for a European magazine.
Other than their U.S. version, the company publishes Forbes Asia. The two titles have attracted a total audience of over six million readers. Forbes Europe headquarters will be located in London or Paris.