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Fortune Throws a Theme Party

Beginning in 2012, Fortune is going to have themes for each of its 18 issues. Adweek reports that some of the issues include “Shape of The Future,” which will look ahead at the ideas that will shape the business world, “How it Works,” a behind-the-scenes analysis of products and companies and “Venture Special,” which will discuss small businesses that are making big noise.

Jed HartmanFortune’s Publisher, said that the reasons for such drastic editorial changes were obvious. “The big franchise issues score the highest when it comes to reader opinion,” explained Hartman. “They also perform great for advertisers, and they also have that third ingredient: They’re picked up by the press or they’re influential in the community.”

Hartman has the right attitude, and everyone likes themes (Ugly Sweater parties! 80′s parties! Bologna parties!) but is this new direction sustainable? And don’t theme issues take a little away from the Fortune brand? We guess they’ll find out.

Oh, and you really should check out a bologna theme party. They’re a great chance to meat fun people.

Sorry.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.