Fox Bans Condom Ad, Forgets Carl’s Jr.
Take a look at the ad above. It’s witty, it’s funny and somewhat more creative than the majority of condom advertisements that have appeared over the past few years. It’s also causing Trojan some trouble — the spot’s been banned from Fox and CBS. The Times can walk us through it:
“Women in a bar are surrounded by anthropomorphized, cellphone-toting pigs. One shuffles to the men’s room, where, after procuring a condom from a vending machine, he is transformed into a head-turner in his 20s. When he returns to the bar, a fetching blond who had been indifferent now smiles at him invitingly.”
CBS told Trojan that they found the ad inappropriate to air “even with late-night-only restrictions” (nevermind that Trojan’s commercial was not even remotely salacious). But, most shockingly, Fox rejected the spot because “contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.” As Amy’s Robot notes, Fox was the same network that aired the Paris Hilton Carl’s Jr. commercial.
The commercial is running instead on ABC, NBC and cable networks, with print ads appearing in 11 magazines.
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