What’s more surprising about this than the magazine’s apparent low iPad circulation (and total revenue of $1,091.35) is that vice president and publisher Pete Hunsinger is happy with the result. “This costs us nothing extra: no printing or postage,” he told minOnline. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.”
As Mashable points out, Hunsinger’s arithmetic might be overlooking developer costs. There may be a case to be made that over the long term, those costs will remain fixed or diminished, but only several months after the iPad’s debut, his appraisal looks a little like wishful thinking.