TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hearst Invests in Restaurant Reservation Company

Do people who eat at places like Le Cirque clip coupons? Hearst is hoping so, because it just invested three million in VillageVines, a start-up that gives subscribers discounts at expensive restaurants when they make reservations through the site.

According to The Wall Street Journal, this might be a smart move by Hearst, because restaurants get to decide which reservations are available to VillageVines members, making it a very vendor-friendly service.

Unfortunately, something tells us with snooty restaurants having all the power, the reservations are probably only enticing to those who like eating dinner at 3:30 PM or getting wild on a Tuesday night. Vendor-friendly? Sure. Consumer-friendly? Not really.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!