The world’s most famous editor-in-chief has proved as adept at marketing his break-up as he was his nuptials. He had a sticker reading “RUNAWAY BRIDE IN THIS ISSUE” affixed to the cover of the magazine, which hit newsstands today. It’s sure to become a collector’s issue.
For an 85-year-old, Hef had proved particularly adept at using socal media. Twitter has been his preferred method to communicate with the public about the break-up. He’s been keeping his followers up to date on the many playmates who are stopping by the mansion to offer their “support.”