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A Cultural Renaissance Looks South

Lindsay Bierman, editor-in-chief of Southern Living, says we’re in the midst of a southern renaissance that has brought sweet tea and red velvet ice cream to those above the Mason-Dixon Line. The lifestyle mag draws a wide readership from all over the country, and that goes for freelancers too. As long as your pitch has a southern connection, you could land a byline in the pub.

The magazine has recently undergone some slight changes, though it has been covering the same topics throughout its 56 years of history. “We’ve refined our look and honed our voice, and we’re continuing to make sure that we are staying true to our mission of being a true service book that has actionable content from cover to cover,” said Bierman. “It’s not just a dream book or an aspirational magazine.”

For more tips on what to pitch, check out How To Pitch: Southern Living. [subscription required]

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