“Make something incredible for the Internet.” It’s that simple, says David-Michel Davies, Executive Director of International Academy of Digital Arts and Sciences, the organization behind the well known web awards show.

The Webby’s are also known for their five word acceptance speeches. Yes, that’s right, all speeches must be kept to five words only.

Davies said the team got the idea for the short speeches after watching the Oscar’s, where the speeches were too long and “seemed not that interesting to the audience,” he said.

So they came up with a shorter way for people to present. Much shorter. “The Internet is all about brevity,” said Davies.

Which winners have given his favorite acceptance speeches? Watch the video to find out.

Part 1: Internet Week Chairman: ‘We Created This As An Open Platform’

Part 3: Internet Week Chairman On Why He Ditched His Blog for Twitter

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com and follow Media Beat on Twitter.