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How Will Batman’s Assault Hurt the Brand?

x40454508-22073906.jpgWithin seconds… seconds…of receiving the Batman news, we were flooded by e-mails from PR folks, therapists and life coaches about the implications of Christian Bale‘s assault arrest on the Bat brand. Surprisingly, nobody has written to speculate how the arrest will affect, say, Bale’s mom and sis.

Here’s one interesting missive:


The arrest of Batman star Christian Bale for assaulting his mother and sister in a London hotel threatens to damage the Batman brand (as well as Bale’s). The summer’s largest blockbuster could take a box office dive unless studio executives, and Bale himself move quickly to address the crisis.

Ronn Torossian, CEO of NY based 5W Public Relations, which works extensively in crisis communications, including work for Sean “Diddy” Combs, Pamela Anderson and Snoop Dogg can discuss how executives should handle the latest crisis surrounding Dark Night:

“Christian Bale being arrested shortly after Batman being released has huge implications for the Batman movie. Many questions will arise, and both Bale and studio executives need to move quickly to address this crisis, particularly given cast member Heath Ledger‘s earlier drug overdose death. There are huge implications for the brand as a whole. What will parents say to their children when they take them to the movie about why Batman beat up his mother?” said Torossian.

We dunno. Maybe this will inspire teen boys to take their moms to the movies. Hey mom, gas up the car: It’s passive-aggressive night!

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