You follow Huffpo on Twitter? They want to sell those tweets to marketers.
Ad Age reports:
The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events.
Marketers haven’t bought in yet, but they seem likely to be intrigued. “It’s interruptive, potentially, but it also presents an opportunity for the advertiser to say something worthwhile,” said Ian Schafer, CEO of interactive agency Deep Focus. “In theory, there’s more upside in doing it that way than in buying a banner ad. With those the default behavior is to ignore them. With this the default behavior may be to pay attention.”
We’re sure they’re offering to sell out their Twitter feed, to monetize their micro-blogging so they can pay their content providers. Yeah that’s it – they’re trying to raise funds so they can pay people who make the words on the site. Yeah sure, deferment is what they call that. It’s when a little no money indie film makes money, then they pay the schmuck who wrote the script.
Yeah, start holding your breath.
Via I Want Media
Previously on FBLA: