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In The Trades: Playas, Games, Stars

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ABC believes in the power of celebrity and cash to do good, having signed Ice Cube for Good in the Hood, a reality pilot, in which a reformed gang member, drug dealer or robber agrees to help someone in similar circumstances (a relative, friend or even a stranger) turn their lives around. Expect some not-quite-reformed folks to slip through casting.

ESPN will broadcast the USA Rock Paper Scissors League championship. Cuz it’s a sport, not a game.

CBS plans a summer of love for children, with Why Listen, an hourlong special in which six well-known entertainers visit disadvantaged children in China, India, Africa and other locales. However, the kids won’t be coming home with any stars. There’s also a 2 hour awareness and funds raiser, the Listen Charity Campaign.

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The success of 300 heartens those who’d make a movie from Who Watches the Watchmen, a 1986 miniseries based on a graphic novel. Zack Snyder has been developing the film, and a test image was snuck into a DVD trailer for 300.

Marti Noxon has been promoted to Executive Producer at Grey’s Anatomy.

ABC is supposed to be thisclose to picking up a new sitcom from Darren Star. Literary Superstar gives us Jenna Elfman as a book publicist who works tirelessly for her authors. Hi-jinks ensue.

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