The Johnson Publishing Company will not be dissuaded from putting more money into print titles. The African American-centric publisher may have had a hard time with Ebony last year as rumors of a sale were taking place, but that hasn’t changed the company’s stance on focusing on its newsstand growth.
Today, Johnson’s other major holding, JET, announced a strategic overhaul of the magazine, which will feature roll-outs on new columns for fashion and buzz, as well a new logo, layout, and design. Says Johnson CEO (and daughter of founder John H. Johnson) Lindsay Johnson Rice:
“As a world-class media company, we will solidify JET‘s position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way.”
The cover of the first newly-designed JET will feature R&B singer Trey Songz on its cover.
Full press release after the jump.
Previously: Is Ebony For Sale?
JET Unveils New Brand Strategy and Logo
Launch issue features R&B star Trey Songz who opens up about career and much more
Jet magazine, the world’s No. 1 African-American newsweekly, announces today the most sweeping evolution of its iconic brand in the company’s history. The new brand strategy signals JET’s undeniable commitment to connect the Black community through timely information with a trusted point-of-view. JET magazine will unveil many changes, including a new logo, new design and layout, new sections and features to readers looking for that unique Black take on the latest in news and entertainment.
“As a world-class media company, we will solidify JET’s position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way,” said Linda Johnson Rice, chairman and CEO. “We will continue to build our communication platforms to engage our audiences and address evolving consumer needs.”
The brand will showcase various points-of-view from recognizable contributors such as Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley on topics directly impacting Black America. Additionally, JET will maintain its readers’ favorites such as JET Beauty and JET Love (formally known as Love and Happiness), while dialing up newsworthy content in sports, finance, beauty and style, all with a unique Black angle.
“After listening to our consumers, we have strengthened our content strategy to include coverage of broader topics that are relevant to Black America. Our overarching brand strategy will continue to rollout over the next several months and introduce new signature features such as JET Perspective, JET Buzz and JET Style,” said Anne Sempowski Ward, president and COO. “We have always been known for and will continue to provide credible and timely information that connects our community.”
The inaugural issue features R&B star Trey Songz, who has been reading JET since he was a child. He was a perfect fit for the launch because he’s smart, entertaining and both men and women find his music irresistible. Whether it’s a duet with Steve Wonder or his solo performances, he represents the multi-generational JET audience.
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