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Redbook EIC Moves Over to Dr. Oz The Good Life

JillHerzigPicAlison Brower‘s decision to leave the Hearst fold and return to California is good news for Jill Herzig (pictured). Ahead of the full launch of Dr. Oz The Good Life this summer with the arrival of the August/September issue, she has been tapped to replace Brower as editor-in-chief.

From today’s announcement:

Herzig had been editor-in-chief of Redbook since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. Prior to Redbook, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.

“Jill has a keen sense of what engages women in print and online, both in terms of content and visuals,” said Hearst Magazines editorial director Ellen Levine. “She’s got the innate curiosity that defines a great editor, and under her leadership, Dr. Oz The Good Life will flourish.”

Added Herzig: “Dr. Oz connects with women in a uniquely personal, positive way. Sure, he brings us insights, ideas and important news, but beyond that, he motivates us all to make changes that feel great,” Herzig said. “He’s convincing America that a healthy lifestyle is the bedrock of happiness. I’m looking forward to working with him to create a rich, imaginative editorial package for that transformative message.”

There will be three issues of Dr. Oz The Good Life this summer/fall/winter, followed by a 10-times-a-year print schedule in 2015. A very impressive hire.

[Photo by Sarah Kehoe courtesy: Hearst Magazines]

Previously on FishbowlNY:
Exclusive! The First Interview with Dr. Oz on His New Hearst Title

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