The last two versions of the wildly popular basketball game featured NBA legends, but Bryant was the sole cover boy for “NBA 2K10.”
“Kobe is a great, great friend of the NBA 2K franchise, but each year we continue to evolve and we want to do different things,” 2K Sports vice president of marketing Jason Argent told the Los Angeles Times in a phone interview. “This year, it’s focused more on the young guys. But Kobe is always part of our family. We think very highly of him and what he’s done.”
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