In 1879, a certain Brooklyn brownstone was completed in what is known as the Clinton Hill neighborhood. Today, an article about the refurbishment of that brownstone (pictured, below) is part of a clean, crisp new-look version of home-design portal lonny.com. The complete overhaul of this five-year-old brand went live at noon ET today.
“We no longer felt the need to constrain our design to mimic the shape of a print magazine,” Livingly VP of content John Newlin tells FishbowlNY via email. “Several years ago, the idea of a magazine ‘replica’ helped us communicate our mission to readers and sell advertisements to clients and partners. But now, we’re seeing 35% of Lonny readers coming to the site on mobile devices (tablets or Smartphones), and that number is growing.”
“We needed a site that looks equally beautiful across all platforms,” he adds. “So we doubled down on mobile web and went with a responsive design.”
“Lonny really had a large role in shaping the digital shelter magazine landscape when it launched in 2009. I think this new issue format continues that trend. It’s really a completely re-imagined vision of a digital magazine experience. Another important aspect of the new site is that it features a fully integrated ad model. We sold full-page magazine ads in Lonny’s previous iteration, which is very different from selling rich media and native experiences that work across multiple formats and devices.”
According to Quantcast, lonny.com currently attracts more than three million unique monthly visitors. On the companion, digital monthly mag side, Livingly wrangled a none-too-shabby celeb for the May 2014 issue cover. Take a look, let them know what you think.
Previously on Mediabistro:
So What Do You Do, John Newlin, VP of Content for Livingly Media?