LonelyGirl15 Inks Ad Deal
As Atoosa Rubinstein noted yesterday, everyone’s favorite ex-viral video sensation scored herself a lucrative marketing deal. LonelyGirl15 has entered into an agreement with Neutrogena — over the next few episodes of the YouTube series, a Neutrogena-employed “mad scientist” will appear as a supporting character.
At least this pay-for-YouTube-play is transparent, unlike, say, Amanda “Rocketboomer” Congdon, whose shilling for Dupont was discovered in March, to which the the ABCNews.com contributor played the “I’m not a journalist — I’m a blogger” defense card.
No one bought it.
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