Magic Johnson is turning into quite the media mogul. Nearly a year after purchasing Vibe Holdings and becoming its chairman, Johnson has teamed with Ron Burkle to acquire BlackBook Media. The move puts Johnson at the head of Vibe, Uptown and Blackbook magazines.
The lynchpin of the deal, however, was the inclusion of Blackbook’s “Access Network” content management and distribution technology platform. As the New York Post notes, Access Network technology is in use at over 100 media outlets–including Maxim Guides, MTV’s “Jersey Shore” Guides and Bravo!’s Top Chef Guide.
Says Magic, via release: “The technology we acquired as part of the Access Network will serve as a very important piece to enable us to reach consumers.”