Singer/songwriter/serial-dater Mandy Moore is launching herself into the social networking world with UPumpItUp.com, a Kraft-sponsored endeavor targeted to women. Mandy’s a “wellness expert,” who will provide users with challenges and goals to meet. The site’s “powered by Crystal Light,” so we guess one of said challenges will be losing weight. Another will be punching Zach Braff in the face.
Candy will not be provided.