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Journalism Online Offers Alternative To Pay Wall
With Journalism Online - a new media consulting agency formed by media gurus Steven Brill, Gordon Crovitz, and Leo Hindery, Jr - is offering what might be the best solution yet to this problem: In the next month or so, 10-15 publishers will roll out the media consulting site's pay model, which involves a gradual, not abrupt, dip into the charging-for-content sector. Poynter Online, outlines Journalism Online's Reader Revenue Platform, which offers several different features that users could pay for:
Users can also choose how to pay: A monthly subscription, a per-basis charge, print/online bundles, ect. By offering so many choices at varying monetary levels, users will hopefully feel like they aren't being bullied into paying for previously free content. Another added bonus is that aggregators who benefit off of pay walls by reprinting and getting the pageviews for whole articles that a publication tries to charge for, will offer less of an incentive when what a consumer is paying for isn't the content per say, but their relationship with it. To be sure, it's not a perfect model, and we've yet to see it play out in action with any success, but so far it's the best alternative suggestion to pay walls so far. Read More: Journalism Online's Official Site Read More: FBNY Poll: What Content Would You Be Willing To Pay For Online? Email This Post |
Turning the Page For New York Media
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