Perhaps those newspaper folks currently directing their ire at Arianna Huffington may want to reconsider their target in the hopes that she will divulge her company's "mostly secret" Google search-engine optimization tactics. AdAge is reporting that major media companies are pressuring Google to elevate their "expensive online content" to the top sphere of Google's search results.

What's particularly, and understandably, sticking in the craw of these companies is that a search on Google will often produce top results from aggregate sites instead of the source. Google says it's workign on it, though perhaps not as quickly as a number of MSM execs would like. However, a number of publishers mentioned in the article do concede they could do more to tailor theirs sites to fit Google's algorithm. Perhaps not surprisingly Michael Wolff (he of Newser aggregator fame, among other things) thinks it's just an instance of "people who have lost their monopoly trying to scrounge a little of it back."