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Media Execs Take Paid Content Into Their Own Hands

pennies1.jpgA little less conversation a little more action! Perhaps that was part of the thinking behind Journalism Online, the new iTunes (ish) for media launch conceived by Steve Brill, Gordon Crovitz, and Leo Hindery.

The Times reports that the company “aims to supply publishers with ready-made tools to charge Internet fees…The company, which says it may have a product ready by the fall, says the advantages are that publishers would not have to develop their own systems and readers could use a single system for many different publications.”

The details are still being sorted, and no one has yet signed on, but the idea is that publishers will be able to choose how they want to make their content available, i.e. subscription, micro-payment, etc. And while the micropayment system has thus far been a great conversation topic, it’s not been lauded by media types as being all that practical. Still Journalism Online could provide a great testing ground for newspapers to explore what customers are willing to pay for (or not) when it comes to content.

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